Tag Archives: work

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

Hello! Is it me your looking for!? | I stay busy, if you haven’t noticed

Hello Hello! Its been a long time since I’ve published content on my own site. I have been terribly busy with some client projects as well as some other personal projects that I can’t wait to share, very soon.

I have steadily been making some changes on the https://www.wizardmmd.com site, so go over there and check the updates out! And as always if you need some magic graphics, you know where to go! We have been landing a lot of really fun projects. Designing shirts, logos, websites…. It feels good to do what you love for a living.

I’ve been working a lot on some new pillar content that I will be rolling out within the next few months, super valuable and I hope it helps people, so we’ll see how that goes, still got a few things to nail down. Trying to get better at posting everyday on my Facebook Page, so if you could go hit that with a follow, I appreciate all the support more than anyone of you will ever know!

As you all know I am a man of many hats, and I love to personally experience a variety of different niches, activities, professions, communities, hobbies, etc.. One thing I have always loved since I was a wee lil child is video games, and I figured since I play so much of them I should stream it. So boom my Twitch Channel is now live and it is one more social channel I aim to grow, though this is more of a side project just for fun, I have already met incredible people in the gaming and streaming industry and gained valuable connections and have also acquired design business from streamers looking for graphics, its a prime example on how you can hustle through all social media channels no matter what your doing. Not only can people donate to my channel, which no one has yet, but I’m still sort of making money while playing video games. So go follow my Twitch Channel and support me there as well! The people that support me on all of the like 1000 social pages I have you guys are the real G’s!!! I will also do real life streaming from there and my youtube channel!

Speaking of which, I upgraded my equipment and setup for my streaming! Check it out! 4 screens but I need more! Lol

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Im trying to mess around more with photography and videography, Its been such shitty weather everyday though, I guess I just need to get an umbrella and shoot some rainy shots lol. I want to start to challenge myself to capture at least 1 incredible picture a day. I think that could be fun and keep me focused. Im thinking of a videography challenge, perhaps take a random clip every day and at the end of the month edit them all into a short video of some sort, hmmm. Perhaps.

And as always I am always working on adding more content to this site, my home base. Im still working out exactly how I want to structure things, but for now I think it works. Im working on updating ERE and uploading my portfolio to this site as I have got rid of embds.com. I will go more into depth on the updates of this site within the next Captains Log.

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I have been racking up quite a bit of debt on some new fancy equipment and re-investing any other money into business, so it looks like I will remain at home base for the rest of the year, other than perhaps a few quick trips to indy, Nashville, and Florida, but we’ll see what happens.

As it goes for my personal instagram account where I share my art, I was just about to upload 3 awesome pieces I was working on, but would you believe it my PS crashed and I lost them, funny thing is, is that PS recovered some of the files… just not them. 😦 So thats a bummer, but I guess its back to the drawing board, hopefully I can upload some new stuff in the next few days. Go follow me for my awesome art!

We are still working hard on Artist Connect, its a very important project, please go check it out and lend your support, and tell your artist friends about them!

Other than that, I can’t tell you anything else, I got some projects and new art that I can’t wait to share, but I can’t just yet.. but the time will come.

Thanks for reading, thanks for the support, comment your links and ill support back!

-Evan

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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Life as of Late | Busy, Busy, Busy.

Hello!

I have been busy! I am working on multiple projects at the moment, very excited about all of them, even more excited about being done with them and moving on to the next set.

I am working on some new pages for the site, I am launching my review page here within a few days, as well as updating my about page and my services page. I have been so busy working on other things, I haven’t been able to update this site as much, but I’ve been slowly working on all aspects and am super excited on the results I’m coming up with. Even more excited to share with everyone.

I have a new project that has top priority, titled “Project: Night Owl” super stoked on this opportunity, gonna keep this one under wraps until its complete which could take a few months, no worries I am documenting all the behind the scenes, should make for some awesome content.

I am working on putting together my EDC post, and editing together all of my footage, should make for a nice read.

I have a few Instagram accounts available for sale through my side hustle, CyberWorkz. Also, I am moving CyberWorkz into the Influencer game, I’ve been thinking about this for a while, I know so many people that can be influencers that don’t know anything about it. I have been wanting to take some people with the potential and guide them to influencer status. If you are interested you should DM me, I am working on a dedicated page for CyberWorkz that will be hosted on this page.

I am working on a lot of Graphic and Web Design projects for various clients, this has been taking most of my time, but no worries, everything is moving along.

Cant wait to finish up my current projects, its time, lol.

And Once Again, my ebooks are coming, there gonna be good, I want them to be truly unique and real, so I’m in no hurry!

-Evan *stay tuned

Nashville | Downtown, Nashville, TN

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Me and my Brother decided to go down to Nashville to see my Mom’s new house down there. She and my stepdad sure do have an eye when it comes to picking out awesome houses. Her place is stunning, in a wonderful area, and she has a pool as well as a awesome guesthouse with a hot tub, its a little slice of heaven. Her place is just outside of Nashville.

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We went out to explore Nashville with my family, it was a lot of fun, such an awesome city. Almost every bar had an upstairs deck area over looking the river which was a stunning view. The weekend we happened to be there, college races were going on the river so it just added to the scene, it was awesome. There were a lot of underground bars there too which I found very cool, we walked by the Coyote Ugly Saloon so of course we had to walk in there. And of course everyone in there was on the bar going crazy taking belly shots and that sort, I thought it was a good time but we didn’t stay long.

We walked in to a candy story down there and ran into Kelly Ann Conway, President Trump’s Campaign Manager, I was hoping to run into Reese Witherspoon, but I suppose it was kinda cool to see her in person, didn’t move me one bit though, but if I had ran into Reese Witherspoon that would have been a different story.

We pretty much went thru every bar, and I gotta say they were all really cool, all of them had country themes and had a lot of nice wooden furniture and nice lighting, and seemed like a good atmosphere and nice people in each bar we went to. I really want to go back and have a drink at night on one of those rooftops, sounds like a good time.

We went to a local spot down there, and for the life of me I cant remember the name, all I know is I got some pulled pork from there and it was amazing, not the best I ever had but some of the best, and they had a nice selection of sauces there. Ill have to edit this later once I ask my Mother the name of that Restaurant.

We enjoyed some Budweisers while we swam in the pool and relaxed in the hot tub while catching up with our mom and step dad. It was such a nice area in their backyard, there were houses near by but it was very secluded with their tall plants and fence.

I gotta say I loved the Nashville area and can’t wait to go back.

How to use Influencers to Scale your Social Media without Spending Any Money

Marketing can be a never ending black hole. With so many different places to advertise, all the fees it takes to stay into business, web hosting, services, and all the other marketing expenses can get overwhelming, your paying for ads on FB, IG, Twitter, Youtube, Google, your paying $300 a year on web hosting, $500 a month on SEO Services, and countless other things, then you hear about influencer marketing and think it could grow your business, but you don’t want to fork over any more money for marketing expenses. Well, I show you some ways that you can snag some effective influencers without paying them money.

We all know influencer marketing is huge, and for good reason. Influencer Marketing can bring tremendous value to your social status. Right away it adds social proof to your brand, it shows that you have partnerships and that someone other than yourself endorses your brand, someone that people look to. This drives a ton of new traffic to your page and products.

The thing is though, is that Influencers can be pricey, especially if your looking for someone with 2 million followers. So I wanted to share the strategies that I use to scale my social media accounts with influencers without paying them.

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First of all, you need to realize some one does not need 2 million followers to be an influencer, that for sure makes them a more effective influencer, but even someone with just one follower has the potential of influencing that one person.

Reaching out to multiple Influencers that want 500 dollars for a post can bury you in fees very quickly. I would recommend a few things if you want to start using influencers to grow your brand.

For me to lay this out, lets say your a soccer page on Instagram with 5k followers. Here’s what I would do if I wanted to start using Influencers without any money to do so.

Now first, you need to stop thinking only about how an influencer can help you, and you need to start thinking how you can help each other, this is especially important when your not paying them, if your paying them, you tell them what you want and they do it, but if you not paying them you need to provide them with enough perceived value that their willing to help you out.

The way I do this is mostly with; Shoutouts, Features, or Joint Giveaways.

So for this method I tend to look for people in my niche that have less followers than my page but still a decent amount, they usually are always willing to help out a bigger page in hopes of sharing their audience, the same reason your looking for an influencer.

I will also look for people with the same amount of followers as me, and I will usually reach out to people with double the amount of followers I have, but in my experience if you reach out to people with more than double the amount of your followers, they see that as them having all the power and that your really desperate for an influencer so they will ask for money, but it doesn’t hurt to ask! I have formed partnerships with influencers with hundreds of thousands of followers for free on a page with only 10k followers, its all how you structure and word your proposal.

And when I say look for influencers, all you have to do is simply search hashtags that are related to your niche and start reaching out to those people.

So once I find a list of influencers I want to reach out to, I start thinking of ways that could benefit us both, as I said before, I usually use shoutouts, features, or joint giveaways and the influencers are usually all for it and super excited. Let me explain each method for those who may not understand fully.

1. Shoutouts:

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I will email the influencer something like “Hello, We noticed your page and love your content, when reviewing your page we see many opportunities for the both of us to grow. We would Love to do a shoutout for shoutout if you are willing to partner up for some great marketing with High ROI and no cost!”

Then I would precede to work out the details on the actual post. (Image, Caption, Time, etc.)

2. Features:

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Features are like shoutouts, but in my experience make for better content, which means better engagement, which means, well you get the picture. Features would be, me looking for awesome soccer players with the right amount of followers as described above, I would message them saying “Hello, We love your content, We’re a soccer page that shares only the best content in this niche and we would love to feature some of your content with a shoutout to you of course, let us know what you think or if you have any other ides on ways that we can help each other grow” now if your sticking to people with less or around the same amount of followers as you have, this message should be enough for them to get on board.

Then you just use a repost app and repost their content to your page, or you download their content off of their page and you change it up a bit to make original content and then you post it.

Now this is good for both of you, it gives you content that you didn’t have to create yourself (curated content), and it gives them one more place to share their content giving them more reach and more traffic which means more sales, but you probably figured that out. This method is different from a shoutout because Im not requiring them to give me a shoutout, what I do is I take their content and change it a little bit or edit their videos to make new original content, you don’t have to do this, but it makes for better content and every-time I do this, those people will either repost it cuz they think its awesome that they got shared or they will give you a shoutout anyway on their wall or stories telling people to go check out their feature, people love being featured, Ive only ever had one person say no to me being featured. Being featured makes people feel important, loved, it gives them social proof, its just beneficial to both parties all the way around.

3. Joint-Giveaways:

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Now giveaways are a great way to increase your audience. If you don’t do giveaways I would highly recommend figuring a way out to do them, they are extremely beneficial. Now if your doing giveaways why not reach more people for free.

So here’s what I would do, lets say we’re going to give away a soccer ball. I would find an influencer and Direct Message them something like “Hey we love your page, we are thinking about doing a free giveaway, we were looking to partner with someone for this particular giveaway, we would cover the cost of the product, We think our audience would love you and vice-versa, we are very interested in hearing your thoughts, let us know!”

Then you would work out the details which would be, you guys post the same image, and the caption would discuss the giveaway and the way to enter the give away is to like the post, follow both accounts, and comment “I WANT IT” or whatever you want them to comment. This is driving both audiences to the other ones page and requiring them to follow to enter, increasing both pages follower count, the like and comment are giving you more engagement which makes Instagram’s algorithm favor your post, which leads to more traffic, which leads to more, well again you get the idea.

And there you have it, those are some methods that I am using to reach out and make deals with influencers that help scale my brands, and as you get bigger so do your free influencers.

One thing I can not stress enough, is the power of the DM. Do not be afraid to reach out, even if you think the person will say no or not even reply, who gives a shit, just keep moving on to the next one until you land one.

Marketing is all about being creative, one part of being creative is realizing that money is not the only thing that holds value in this digital age.

-Evan