Tag Archives: techniques

In the Digital Age of Influencers/Creators, FAKING CONTENT Is becoming more and more common

Click bait, fake thumbnails, fake videos, fake opinions, and trolling, all in the name of attention and likes.

I have been seeing an overwhelming trend of people faking content for views and likes. So much so I felt that I needed to write this post. I think it goes into the mental health and acceptance aspect of social media, people wanting attention and likes so bad, there willing to make a fake video.

LIKE WHY??? If you have the energy to go out and do that, you have the energy to capture/create high quality AUTHENTIC Content that will resonate with your audience so much more than all the hate and trolling you will receive on your fake content.

Lets break this down:

Click Bait

We all see this on a daily basis, Video Titles on Youtube and Facebook, Or article titles saying some OUTLANDISH or controversial shit, maybe something we know not to be true but still need to click it just in case, or maybe the old “man tries to hug a lion… you won’t believe what happens next”, you know something of that nature, now I don’t have a problem with this, but theres a difference between a factual descriptive attention grabbing title and a totally fabricated click bait title. Any way, like I said not as big of a deal as fake thumbnails, and definitely not as big of a deal as fake videos.

Fake Thumbnails

This is a huge pet peeve of mine, and when combined with a shitty click bait title I get even more pissed, like you will see a title that says “top 10 crazy animals you didn’t know existed” and the thumbnail will be some crazy ass photoshopped animal, and if your actually watch the video that picture isn’t even in the video.

Or you see the “10 things you missed” and something in the background is circled with an arrow pointing to it, I notice this on a lot of videos but I watch a lot of marvel videos so look at this one below, they straight up circle a wakandian soldier and did a zoom in crop effect and put kill monger in it with a title of “top 10 Easter eggs you missed in infinity war” like wtf LMAO, and then when you watch this clip they won’t even discuss the shit displayed in the thumbnail. To me this is a bad practice, you can have nice looking thumbnails without doing that shit. But still, all the things I’ve talked about so far have nothing compared to the next subject.

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Fake Videos

I can not believe some of the fake content I am coming across, people are faking some rediciously stupid videos. Again, there doing this for likes, for attention. Its crazy.

Example 1: In this video this kid claims to be quitting marijuana and goes to throw it away in a dumpster, the only thing is in the video you can see the box in which he’s dumping it safely into within the dumpster.

Example 2: This made me even more mad then the 1st example, just because like, at least for the 1st example its something I could believe happening, this video is so staged, this kid goes on an adventure to search a river, in that river he just so happens to find like 5 iPhones, 3 cameras, bags with money in it, and all sorts of other shit thats in 1 foot of clear water, and none of the items were buried, so like, smh. I just don’t get why people do this shit, lol.

I’m aware these videos can not be embedded, click the “Watch on Facebook” to view them.


In conclusion: Don’t Fake Content Kids! It’s not a good look.

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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