Tag Archives: social growth

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

How to Get More Likes/Followers on Facebook | DO NOT BUY SOCIAL FOLLOWERS

Fb-World-Banner
 

Buying A Social Following Can Hurt You!

Someone recently asked me online how they could get more Likes or Followers on their FB Page. Before I could answer someone else jumped in the thread and told this person to BUY likes and followers.

SMH, This is a bad idea.

Now I know it can be discouraging. You take all this time to create a nice FB page or even a website, and you start putting out content regularly, you try to build up your brand but not getting the traffic you expected. Weeks, maybe months have passed and you only have a few scattered likes and followers. You type into google how to get more followers and all these services pop up saying you can pay “200” dollars for “10,000” followers! That looks pretty nice to you right about now.

Please, don’t do this, it will hurt you in the long run.

For 99.99% of these services, the accounts are either; bots or ghost followers. Your not getting a real, engaging audience, your just getting a bigger number under your followers, a number that will hurt you. Some may not care and want to add bots or ghost followers just to appear to others that they have a following, although this may sound nice, again, this will hurt you.

You see when you add a bunch of ghost followers or bots, that’s a huge percentage of your audience that is not engaging with your content, thus bringing down your engagement rate down dramatically. Facebook and Instagram will see this and think that no one finds your content interesting because out of the 10,000 people that follow you only 10 people engaged with the content. This will lower your ranking and position in search results.

So all in all, buying Followers is definitely not a good idea, the only way I would endorse the idea is if a new company(all the ones right now are not legit, unless you know of one, let me know in the comments) got a bunch of social users to sign up with them, categorize those social users by interests and hobbies and then those users got paid for engaging/following with the companies clients that they we’re actually interested in. That would be the basic model needed for me to get behind it, because as of right now, most if not all services only offer bots or ghost followers, which are not doing you any good.

What about Likes?

Now, buying Likes, in my opinion, can’t hurt anything other than your wallet. If there are any negatives that I am missing please feel free to comment below. Buying likes can get you some decent traffic and exposure. If you have a particular hashtag on one of your posts and you go to that hashtags feed and see the top posts have around 5000 likes, so you buy 6000 likes for that post, now you are being displayed in the “Top Posts” Section, which offers a lot of visibility.

Hand-shaking

How to Grow Your Facebook Following, The Right Way

There’s no way to hack your way to the top, if there was than everybody would be up here. Instead of wasting money buying bots and ghost followers, why not do it the right way and spend that money on Ad Campaigns that will result in your brand growing a truly unique, engaged, and loyal audience.

You do not need to spend a million dollars on advertising, you can do as little as $5 a day and see results, but the more money you put in the more results you will see and the faster they will come.

If you need help on a FB Ad strategy check out my “3 Steps to FB Advertising on a Budget”.

You also do not need to spend any money if you don’t want to, you can go completely organic and engage with social users, join groups, and place free ads where they are allowed, its all in how you go about it, I have ran some really successful campaigns that were 100% organic, so I know anyone can pull it off.

The bottom line is, you can not hack your way to the top buying followers. You need to put in the work like the rest of us. Engage with your audience, Post interesting content on a regular basis, always look for creative ways to grow.

Remember what I always say: Creativity is King!

Good Luck

Evan
@ Digital Clinic