Hello, Hello! I hope everyone had a productive week like I did, I finally cleaned the 5000 emails out of my inbox today, no easy feat. That could have been enough for the entire week but I guess I had to do more.
Ive been playing a lot with different content strategies for my personal brands and my clients, content creation and content marketing is always fun for me. I wrapped up a clients project this week with a little bit of last minute content capture with my new canon, she shoots like a dream.
I have some travel posts that I need to wrap up, hopefully I will do that in the next few days. I posted a new video to youtube, make sure to check that out!
Im working on some additions to the site, the first one you will see will probably be a “photos” page.
Ive been having fun experimenting with my art as always, and playing with my new canon, taking a lot of photos and videos and spending a lot of time in the editing room.
Wizard dropped a Instagram exclusive last night make sure to head over to the page and check it out you may find value in it.
Stay tune for all the new content on its way!
P.s Someone asked me about my posting times, Ive been playing around with post times, right now, 9am, 12pm, and 6pm and performing well for me.
I have been so busy that I haven’t posted much other than posting about how I’m so busy I don’t have time to post lol. I’m trying to work better on time management but its hard when your doing so much. But I am working on a lot of great content for all my pillars. My content takes me a long time to create from start to finish due to my other responsibilities but content is coming along.
A few days ago I launched The Digital Outreach Program, its a landing page I set up that I can send people to when I see them falling victim to a scam. For now its focused on Facebook Scams because thats what I’m seeing heavily in the groups, but I will always be adding more scams to it.
Last night I launched the landing page for Evan Reviews Everything, a little side project I’ve been working on for fun, I like reviewing and giving recommendations because I love sharing great works of art with people who may otherwise not have seen it. I have a Facebook Page and a YouTube Channel set up as well.
I have another expansion planned for the site but thats down the road, gonna take a little more planning before I roll that project out.
This may not be what you want to hear, but the true secret to ranking high on SERPs is to not try so hard. Now does that mean to ignore marketing and proper SEO Strategies? Of course not!
What I mean by “Don’t Try so Hard” is that its easy for SEOs or Businesses to focus their efforts entirely on ranking in search engines, this means they are optimizing for Search Engines, not their audience.
Definitely deploy proper white hat strategies, you need to, but don’t sweat the little details, and don’t focus on ranking, focus on your content. The best way to rank on SERPs is to create the best content possible.
“Don’t try so hard” also applies to your content, again does mean you should not have a content strategy and be creative and put thought into your content? Again, of course not! What I mean is that its easy for people to stress over their content so much that it inhibits them from actually creating good content. Relax and have fun with it! Provide value!
Provide Value and They Will Come
The most important thing for your SEO is your content. Make your content valuable, offer resources to help people within your industry and they will see you as an authority. When you offer people value without expecting anything in return amazing things happen, my digital mentor Gary taught me that one, and I have to say like many other things he was dead on!
I promise you if you stop focusing on how you can make money from social media and start focusing on user experience, the money will follow, I promise you.
I see so many people just trying to sell, sell, sell… it gets a bit spammy and offers the user no value up front. That’s the secret, attract businesses by providing value upfront without expecting a check, I know it sounds crazy but this business model is proven.
Its called THE CONTENT!
Everyone is so wrapped up in ranking they forgot about a lil something, its called THE CONTENT!
Sometimes, its necessary to beat a dead horse, but do you guys realize that there are sites with horrible SEO when it comes to things other than content, but they rank high because their content is top notch and drives engagement.
Content, it’s the most important part of all of this. If you have amazing SEO but your content sucks, whats the purpose?
There are 3 colors of hats in this game; white, grey, and black.
White Hat Strategies
These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.
Grey Hat Strategies
These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.
Black Hat Strategies
These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.
So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.
Why You Shouldn’t Use Black Hat Marketing Strategies!
Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.
I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!
Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.
Funny and True Story If You Can Believe It!
Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.
First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.
Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard work and progress.
I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!
How To Make Sure You’re Only Using White Hat!
Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.
I have been busy! I am working on multiple projects at the moment, very excited about all of them, even more excited about being done with them and moving on to the next set.
I am working on some new pages for the site, I am launching my review page here within a few days, as well as updating my about page and my services page. I have been so busy working on other things, I haven’t been able to update this site as much, but I’ve been slowly working on all aspects and am super excited on the results I’m coming up with. Even more excited to share with everyone.
I have a new project that has top priority, titled “Project: Night Owl” super stoked on this opportunity, gonna keep this one under wraps until its complete which could take a few months, no worries I am documenting all the behind the scenes, should make for some awesome content.
I am working on putting together my EDC post, and editing together all of my footage, should make for a nice read.
I have a few Instagram accounts available for sale through my side hustle, CyberWorkz. Also, I am moving CyberWorkz into the Influencer game, I’ve been thinking about this for a while, I know so many people that can be influencers that don’t know anything about it. I have been wanting to take some people with the potential and guide them to influencer status. If you are interested you should DM me, I am working on a dedicated page for CyberWorkz that will be hosted on this page.
I am working on a lot of Graphic and Web Design projects for various clients, this has been taking most of my time, but no worries, everything is moving along.
Cant wait to finish up my current projects, its time, lol.
And Once Again, my ebooks are coming, there gonna be good, I want them to be truly unique and real, so I’m in no hurry!
Marketing can be a never ending black hole. With so many different places to advertise, all the fees it takes to stay into business, web hosting, services, and all the other marketing expenses can get overwhelming, your paying for ads on FB, IG, Twitter, Youtube, Google, your paying $300 a year on web hosting, $500 a month on SEO Services, and countless other things, then you hear about influencer marketing and think it could grow your business, but you don’t want to fork over any more money for marketing expenses. Well, I show you some ways that you can snag some effective influencers without paying them money.
We all know influencer marketing is huge, and for good reason. Influencer Marketing can bring tremendous value to your social status. Right away it adds social proof to your brand, it shows that you have partnerships and that someone other than yourself endorses your brand, someone that people look to. This drives a ton of new traffic to your page and products.
The thing is though, is that Influencers can be pricey, especially if your looking for someone with 2 million followers. So I wanted to share the strategies that I use to scale my social media accounts with influencers without paying them.
First of all, you need to realize some one does not need 2 million followers to be an influencer, that for sure makes them a more effective influencer, but even someone with just one follower has the potential of influencing that one person.
Reaching out to multiple Influencers that want 500 dollars for a post can bury you in fees very quickly. I would recommend a few things if you want to start using influencers to grow your brand.
For me to lay this out, lets say your a soccer page on Instagram with 5k followers. Here’s what I would do if I wanted to start using Influencers without any money to do so.
Now first, you need to stop thinking only about how an influencer can help you, and you need to start thinking how you can help each other, this is especially important when your not paying them, if your paying them, you tell them what you want and they do it, but if you not paying them you need to provide them with enough perceived value that their willing to help you out.
The way I do this is mostly with; Shoutouts, Features, or Joint Giveaways.
So for this method I tend to look for people in my niche that have less followers than my page but still a decent amount, they usually are always willing to help out a bigger page in hopes of sharing their audience, the same reason your looking for an influencer.
I will also look for people with the same amount of followers as me, and I will usually reach out to people with double the amount of followers I have, but in my experience if you reach out to people with more than double the amount of your followers, they see that as them having all the power and that your really desperate for an influencer so they will ask for money, but it doesn’t hurt to ask! I have formed partnerships with influencers with hundreds of thousands of followers for free on a page with only 10k followers, its all how you structure and word your proposal.
And when I say look for influencers, all you have to do is simply search hashtags that are related to your niche and start reaching out to those people.
So once I find a list of influencers I want to reach out to, I start thinking of ways that could benefit us both, as I said before, I usually use shoutouts, features, or joint giveaways and the influencers are usually all for it and super excited. Let me explain each method for those who may not understand fully.
I will email the influencer something like “Hello, We noticed your page and love your content, when reviewing your page we see many opportunities for the both of us to grow. We would Love to do a shoutout for shoutout if you are willing to partner up for some great marketing with High ROI and no cost!”
Then I would precede to work out the details on the actual post. (Image, Caption, Time, etc.)
Features are like shoutouts, but in my experience make for better content, which means better engagement, which means, well you get the picture. Features would be, me looking for awesome soccer players with the right amount of followers as described above, I would message them saying “Hello, We love your content, We’re a soccer page that shares only the best content in this niche and we would love to feature some of your content with a shoutout to you of course, let us know what you think or if you have any other ides on ways that we can help each other grow” now if your sticking to people with less or around the same amount of followers as you have, this message should be enough for them to get on board.
Then you just use a repost app and repost their content to your page, or you download their content off of their page and you change it up a bit to make original content and then you post it.
Now this is good for both of you, it gives you content that you didn’t have to create yourself (curated content), and it gives them one more place to share their content giving them more reach and more traffic which means more sales, but you probably figured that out. This method is different from a shoutout because Im not requiring them to give me a shoutout, what I do is I take their content and change it a little bit or edit their videos to make new original content, you don’t have to do this, but it makes for better content and every-time I do this, those people will either repost it cuz they think its awesome that they got shared or they will give you a shoutout anyway on their wall or stories telling people to go check out their feature, people love being featured, Ive only ever had one person say no to me being featured. Being featured makes people feel important, loved, it gives them social proof, its just beneficial to both parties all the way around.
Now giveaways are a great way to increase your audience. If you don’t do giveaways I would highly recommend figuring a way out to do them, they are extremely beneficial. Now if your doing giveaways why not reach more people for free.
So here’s what I would do, lets say we’re going to give away a soccer ball. I would find an influencer and Direct Message them something like “Hey we love your page, we are thinking about doing a free giveaway, we were looking to partner with someone for this particular giveaway, we would cover the cost of the product, We think our audience would love you and vice-versa, we are very interested in hearing your thoughts, let us know!”
Then you would work out the details which would be, you guys post the same image, and the caption would discuss the giveaway and the way to enter the give away is to like the post, follow both accounts, and comment “I WANT IT” or whatever you want them to comment. This is driving both audiences to the other ones page and requiring them to follow to enter, increasing both pages follower count, the like and comment are giving you more engagement which makes Instagram’s algorithm favor your post, which leads to more traffic, which leads to more, well again you get the idea.
And there you have it, those are some methods that I am using to reach out and make deals with influencers that help scale my brands, and as you get bigger so do your free influencers.
One thing I can not stress enough, is the power of the DM. Do not be afraid to reach out, even if you think the person will say no or not even reply, who gives a shit, just keep moving on to the next one until you land one.
Marketing is all about being creative, one part of being creative is realizing that money is not the only thing that holds value in this digital age.
Someone recently asked me online how they could get more Likes or Followers on their FB Page. Before I could answer someone else jumped in the thread and told this person to BUY likes and followers.
SMH, This is a bad idea.
Now I know it can be discouraging. You take all this time to create a nice FB page or even a website, and you start putting out content regularly, you try to build up your brand but not getting the traffic you expected. Weeks, maybe months have passed and you only have a few scattered likes and followers. You type into google how to get more followers and all these services pop up saying you can pay “200” dollars for “10,000” followers! That looks pretty nice to you right about now.
Please, don’t do this, it will hurt you in the long run.
For 99.99% of these services, the accounts are either; bots or ghost followers. Your not getting a real, engaging audience, your just getting a bigger number under your followers, a number that will hurt you. Some may not care and want to add bots or ghost followers just to appear to others that they have a following, although this may sound nice, again, this will hurt you.
You see when you add a bunch of ghost followers or bots, that’s a huge percentage of your audience that is not engaging with your content, thus bringing down your engagement rate down dramatically. Facebook and Instagram will see this and think that no one finds your content interesting because out of the 10,000 people that follow you only 10 people engaged with the content. This will lower your ranking and position in search results.
So all in all, buying Followers is definitely not a good idea, the only way I would endorse the idea is if a new company(all the ones right now are not legit, unless you know of one, let me know in the comments) got a bunch of social users to sign up with them, categorize those social users by interests and hobbies and then those users got paid for engaging/following with the companies clients that they we’re actually interested in. That would be the basic model needed for me to get behind it, because as of right now, most if not all services only offer bots or ghost followers, which are not doing you any good.
What about Likes?
Now, buying Likes, in my opinion, can’t hurt anything other than your wallet. If there are any negatives that I am missing please feel free to comment below. Buying likes can get you some decent traffic and exposure. If you have a particular hashtag on one of your posts and you go to that hashtags feed and see the top posts have around 5000 likes, so you buy 6000 likes for that post, now you are being displayed in the “Top Posts” Section, which offers a lot of visibility.
How to Grow Your Facebook Following, The Right Way
There’s no way to hack your way to the top, if there was than everybody would be up here. Instead of wasting money buying bots and ghost followers, why not do it the right way and spend that money on Ad Campaigns that will result in your brand growing a truly unique, engaged, and loyal audience.
You do not need to spend a million dollars on advertising, you can do as little as $5 a day and see results, but the more money you put in the more results you will see and the faster they will come.
If you need help on a FB Ad strategy check out my “3 Steps to FB Advertising on a Budget”.
You also do not need to spend any money if you don’t want to, you can go completely organic and engage with social users, join groups, and place free ads where they are allowed, its all in how you go about it, I have ran some really successful campaigns that were 100% organic, so I know anyone can pull it off.
The bottom line is, you can not hack your way to the top buying followers. You need to put in the work like the rest of us. Engage with your audience, Post interesting content on a regular basis, always look for creative ways to grow.
What is up?! It has been a while since I’ve posted here, I have been so busy this past week. I have been coding a website for the past 3 days straight with only 2 hours of sleep every night. And if your a coder you may know this, the more tired you get the harder it is lol (I Guess that’s with anything).
Hence the title of this article, “Channeling my inner Gary Vee”, my digital mentor always preaches on executing and how he only sleeps about 4 hours a night. When I first started watching him I thought that was crazy, how could someone like him work so hard and still only get 4 hours of sleep.
Well, I figured it out, once I really started hustling, ITS PASSION. I have such a passion to build my company that I have literally been able to operate on very little sleep, yet back in the old days when I would have to wake up early to go work for someone else at a job I wasn’t passionate about, I was always tired, I would come home from those jobs and crash right away!
Now I never want to sleep or do anything if it conflicts with building my dream. All those things that Gary Vee was saying when I first started watching him make even more sense now!
Anyway, thought it would be a good idea to post a little update about what I’ve been doing, the website I’m working on will be finished tonight so I will be able to continue on with the ebooks/resources I’ve been promising on here for awhile. No worries! Everything is coming and it will be amazing!
Sincerity is key! You have to give a fu*k about what you are doing, but not only that, you need to give a fu*k about other people and what those other people are doing. Don’t just pump out your content asking for people to do something, or buy something from you without actually giving a fu*k about them. People pick up on that shit.
Something I always preach is value. If your reaching out to people, asking them to do something, or if your looking to partner on something, you need to be bringing value every time. A key here is finding out what they will perceive, as having the most value. That’s whats nice “perceived value”, something super valuable to them may not be that big of a deal to you, like a feature or shout out or some money what ever it may be, you now seem to be giving them more value than your receiving, and that’s the key. You just need to figure out what will benefit them the most?
Another part of this is, don’t even worry about how they can help you, don’t even ask! Just focus on delivering value to that said person or brand, and after you help them they will help you without you asking, in my experience this is a major key component to building amazing relationships that last.
Don’t do something for the reward, do it for the journey.
Remember everyone you encounter on the web is just like you, their putting content out their sharing something their passionate about with the world, don’t hate on anything, spread the love, engage, follow, share, like, and I promise you, you will actually start to connect with people. Sincerity is key!
This is just some advice, I see so many people trying to take shortcuts, and wondering why there not getting anywhere, this kind of shit takes time. Put in the work.
Here is a little introduction, I stepped in front of the camera this time so you could put a face to the voice. I tell you why I started making videos, and give you a little insight on all the marketers ads you’ve been seeing.
Now of course what I say in the video is not a blanket statment, if you agree with me then your probably an honest marketer and have nothing to worry about. If you disagree with what I said you may just be who I am talking about.
I have no problem with webinars or courses, as long as they have value. I have a problem when someone that has no real professional experience as a marketer goes online and copy and pastes other peoples knowledge and pass it off as their own master plan that they sell for hundreds of dollars. Let me know your thoughts on the video!