Tag Archives: opinion

The Biggest Problem of Social Media in 2019 | Digital Clinic

Hollow engagement

Im creating a series of articles for Digital Clinic, covering “The Single Biggest Problem on each Social Media Platform” because as we keep moving forward into the digital age, people are creating ways to hack social media and take shortcuts in hopes of becoming an “Influencer” or being able to monetize their social media, NOT KNOWING that these sort of hacks and shortcuts are actually hurting them and ironically probably the only reason their not getting the results they want or expect.

This sort of behavior has no doubt altered the landscape of social media in a negative way. Ranging from Automation Bots, all they way to straight up faking content for likes.

It has made these social medias a shell of what they once were, totally organic, totally authentic, real people engaging with real content. Sadly I don’t think these social media platforms can return to their former glory in regards to these issues. Not as along as its all about vanity metrics. Do Not Worry, all the big ones, Facebook, Youtube, Instagram, and so on and so on. First one up is Instagram.

The Biggest Problem on Instagram

The simple answer to “Whats the biggest problem on Instagram?” Is: Hollow Engagement.

But let me just break this down so everyones clear on what I mean by that. And you have no doubt seen this hollow engagement, and most likely have fallen victim to this fake/hollow engagement.

What I am exactly talking about is Instagram Bots such as Auto Likers, Auto Commenters, Auto Follows, and those things. Again, Im sure you’ve seen the Auto Comments. Some Popular ones are:

1. “You have some great shots in your Gallery! I mean I liked them :)”

2. “I just saw your recent photos. It looks like your photos are getting better with time imo :)”

3. “That shot is amazing” or something along the lines of how awesome your photography is, these can be hard to spot if your a photographer, but say your a graphic designer like me and post a design and someone says. “This shot is so amazing, how did you get so good at photography” its a little easier to notice.

4. “Amazing post” or something along the lines of a very generic compliment on your “post” without mentioning anything specific.

There are of course many other examples we could be posting all day, but you get the idea. This is a major problem on the platform and in my opinion the biggest, its taking away from what Instagram is supposed to be, authentic. This is just making instagram one big circle jerk of hollow engagement and it’s not good for anyone.

At the beginning when these bots were new you could get away with it, but now it is so rampant and obvious that almost everyone and their grandmother can tell if a comment or even other engagement is authentic or bot-like.

So that being said it should come at no surprise that this will hurt your brand more than help. People are recognizing these behaviors and reacting in a negative manner, most of the time the people will delete your bot comment because they don’t want their comment sections cluttered with spam. Sometimes they may go as far as reporting you for spam, and then you can be in trouble of being suspended, perhaps even getting your account dis-activated.

What Instagram is and/or could be doing about it?

This sort of behavior has always been against Instagram TOS, but it seems like they never really did anything about it. Until a few years ago, in mid 2017 when they made a big push and forced closed the doors of many Automation Services, but obviously this behavior has continued, not only because people/companys/app developers find loop holes, or ways around things, but also because it seems as if Instagram only battles this type of Behavior in waves, at least thats my analysis. It seems like they always make a big deal about how they’re gonna fix it, Some of the biggest Automation tools lose dam near all their previous features causing them to shut down, but then the noise dies down and business continues as usual.

My only sure solution I would suppose would be to deploy an A.I (as long as its not called skynet) that searches and analyzes this sort of thing, I’m sure their would or could be issues as first but I think once kinks are worked out it could be beneficial.

What do you guys think about all these bots that flood social media, really just takes away from what its supposed to be. Maybe when instagram hides likes maybe things will change for the better, who knows only time will tell. Let me know what you think about bots below? Are you as tired o fhem as I am?

The Founder/McDonalds Review | Evan Reviews Everything

The Founder

4/5

Great movie, well done, good casting, its gonna be a yes from me dawg.

Man. I knew there was a reason I hated McDonalds. And no, its not just because they have THE SHITTIEST food in the fast food industry. But because of the “why” they have the shittiest food.

I never knew the story of McDonalds. But it’s one I’ve heard 1000 times. Piece of shit business/corporate man ruining the artistic vision of ones dreams.

This is a sad story… and again one that happens to many times in this world.. if you were like me and haven’t watched this yet and do not know the story ill fill you in (spoiler but its history so) Ray Kroc, a struggling and greedy businessman sees opportunity when he stumbles upon what he sees as the most revolutional restaurant in the industry, the real piece of art, the vision, crafted by 2 brothers who started with nothing but a dream. Long story short he ends up screwing them by making a ton of changes they don’t want as well as buying the land that the McDonalds are built on, making a huge profit.

In the end, the brothers sell their shares of the company to Kroc, but he has to screw them one last time by not including the royalties in the written contracts, instead he gave them his word that he would pay them. I would not have trusted him.

This dood robbed them. And I realize he’s dead and everything but I still see Mcdonalds as this evil corporation, because that’s what they are.

Too bad it couldn’t have been the Macdonalds brothers vision.

Everything they didn’t want to go wrong with their brand did because of Kroc, the quality fell, tremendously I assume by peoples reaction in this movie eating McDonalds from back in the day lol. Not everyone had their vision. Not everyone cared, look at the McDonalds of today, disgusting.

And because of that, IMO, McDonalds is the worst Fast Food Franchise out there, when if it stuck to the original vision is could be on the scale of in-and-out. Im sure McDonalds is bigger but quality is what matters and any person in their right mind would pick a in-and-out burger over McDonalds every day of the week.

Anyway, DONT EAT MCDONALDS!!! Thats My review on that.

BUT DO WATCH THE FOUNDER, GREAT MOVIE AND GREAT PERFORMANCE BY MICHAEL KEATON!

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

ERE: Black Mirror Bandersnatch is simply, AMAZING

So right off there back I love this idea. As a kid I always loved those choose your own adventure books, its very exciting to see this in a movie/tv format.

A few choices in and I’m like fuck, I’m gonna have to watch this a few times thru making different decisions to see how it plays out. Its just like video games that have multiple endings, I’m always indecisive on the route I want to take, I always have to have a few run thru and experience every possible outcome.

I made a choice and one of the main characters told me, “wrong path mate”, fuck, I’m fucked. I already want to restart lol. … but wait, I see… this is dope!!!! Just like those books saying flip to page 47 to reveal you fucked up so you gotta go back, the movie fast forwarded thru what I had just watched and brought me back to the decision point I messed up, BUT the character that had told me “wrong path mate” was acting different, what could that mean?

But I did just run into a decision point that had only one choice so I don’t get the point of that. But moving on… (Found out from one of the links below there is a way to unlock another choice here)

As always Black Mirror delivers a fucking killer story, I’m not even half way thru and this story is amazing, without giving spoilers thats all I can say, its incredible, I love this type of story telling, black mirror makes me want to get back into writing for sure.

I don’t want to give to much about this experience away but this was a really sick idea that was executed very well, its really cool(spoiler) how you control this characters fate and they start to become aware, you almost feel like a mad scientist running an experiment.

I highly recommend that you watch this at least once, who knows you may find yourself going thru it a few times lol.

Okay, I finished it… and as I said half thru it, it was amazing, what an awesome concept that they pulled off beautifully. That was an awesome experience, an awesome story, awesome outcomes, an awesome ending, in typical Black Mirror fashion. Now like I said before I may have to go back and watch it a few more times to see how much I can change the beginning, middle and end of this story.

IMO, this was a huge success for Netflix, Black Mirror, and the future of interactive media.

(SPOILERS BELOW)

SideNote: I loved how they included Netflix into the choices, very meta of them, lol. (That ending is being called the Meta Ending lol)

I wanted to expand on this : “how you control this characters fate and they start to become aware” I absolutely loved how instead of the story just unfolding with what decisions we made, with the character being none the wiser like in typical choose your own adventure book, they made the character become aware he was being controlled but also weaved in a mental health issue

If you want to know more about all the possible outcomes/endings fans have begun creating flowcharts, mapping all the decisions and outcomes in Bandersnatch. Vulture as also released an article explaining all the endings, The links are below:

https://www.nbcnews.com/think/opinion/netflix-movie-black-mirror-bandersnatch-wants-change-way-we-watch-ncna952951

https://www.theverge.com/2018/12/28/18159516/black-mirror-bandersnatch-interactive-choice-maps-endings-easter-eggs-netflix-charlie-brooker

https://www.polygon.com/2018/12/29/18159525/black-mirror-bandersnatch-all-endings-guide-netflix

https://www.vulture.com/2018/12/black-mirror-bandersnatch-all-endings-explained.html