Tag Archives: marketing

The Biggest Problem of Social Media in 2019 | Digital Clinic

Hollow engagement

Im creating a series of articles for Digital Clinic, covering “The Single Biggest Problem on each Social Media Platform” because as we keep moving forward into the digital age, people are creating ways to hack social media and take shortcuts in hopes of becoming an “Influencer” or being able to monetize their social media, NOT KNOWING that these sort of hacks and shortcuts are actually hurting them and ironically probably the only reason their not getting the results they want or expect.

This sort of behavior has no doubt altered the landscape of social media in a negative way. Ranging from Automation Bots, all they way to straight up faking content for likes.

It has made these social medias a shell of what they once were, totally organic, totally authentic, real people engaging with real content. Sadly I don’t think these social media platforms can return to their former glory in regards to these issues. Not as along as its all about vanity metrics. Do Not Worry, all the big ones, Facebook, Youtube, Instagram, and so on and so on. First one up is Instagram.

The Biggest Problem on Instagram

The simple answer to “Whats the biggest problem on Instagram?” Is: Hollow Engagement.

But let me just break this down so everyones clear on what I mean by that. And you have no doubt seen this hollow engagement, and most likely have fallen victim to this fake/hollow engagement.

What I am exactly talking about is Instagram Bots such as Auto Likers, Auto Commenters, Auto Follows, and those things. Again, Im sure you’ve seen the Auto Comments. Some Popular ones are:

1. “You have some great shots in your Gallery! I mean I liked them :)”

2. “I just saw your recent photos. It looks like your photos are getting better with time imo :)”

3. “That shot is amazing” or something along the lines of how awesome your photography is, these can be hard to spot if your a photographer, but say your a graphic designer like me and post a design and someone says. “This shot is so amazing, how did you get so good at photography” its a little easier to notice.

4. “Amazing post” or something along the lines of a very generic compliment on your “post” without mentioning anything specific.

There are of course many other examples we could be posting all day, but you get the idea. This is a major problem on the platform and in my opinion the biggest, its taking away from what Instagram is supposed to be, authentic. This is just making instagram one big circle jerk of hollow engagement and it’s not good for anyone.

At the beginning when these bots were new you could get away with it, but now it is so rampant and obvious that almost everyone and their grandmother can tell if a comment or even other engagement is authentic or bot-like.

So that being said it should come at no surprise that this will hurt your brand more than help. People are recognizing these behaviors and reacting in a negative manner, most of the time the people will delete your bot comment because they don’t want their comment sections cluttered with spam. Sometimes they may go as far as reporting you for spam, and then you can be in trouble of being suspended, perhaps even getting your account dis-activated.

What Instagram is and/or could be doing about it?

This sort of behavior has always been against Instagram TOS, but it seems like they never really did anything about it. Until a few years ago, in mid 2017 when they made a big push and forced closed the doors of many Automation Services, but obviously this behavior has continued, not only because people/companys/app developers find loop holes, or ways around things, but also because it seems as if Instagram only battles this type of Behavior in waves, at least thats my analysis. It seems like they always make a big deal about how they’re gonna fix it, Some of the biggest Automation tools lose dam near all their previous features causing them to shut down, but then the noise dies down and business continues as usual.

My only sure solution I would suppose would be to deploy an A.I (as long as its not called skynet) that searches and analyzes this sort of thing, I’m sure their would or could be issues as first but I think once kinks are worked out it could be beneficial.

What do you guys think about all these bots that flood social media, really just takes away from what its supposed to be. Maybe when instagram hides likes maybe things will change for the better, who knows only time will tell. Let me know what you think about bots below? Are you as tired o fhem as I am?

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

In the Digital Age of Influencers/Creators, FAKING CONTENT Is becoming more and more common

Click bait, fake thumbnails, fake videos, fake opinions, and trolling, all in the name of attention and likes.

I have been seeing an overwhelming trend of people faking content for views and likes. So much so I felt that I needed to write this post. I think it goes into the mental health and acceptance aspect of social media, people wanting attention and likes so bad, there willing to make a fake video.

LIKE WHY??? If you have the energy to go out and do that, you have the energy to capture/create high quality AUTHENTIC Content that will resonate with your audience so much more than all the hate and trolling you will receive on your fake content.

Lets break this down:

Click Bait

We all see this on a daily basis, Video Titles on Youtube and Facebook, Or article titles saying some OUTLANDISH or controversial shit, maybe something we know not to be true but still need to click it just in case, or maybe the old “man tries to hug a lion… you won’t believe what happens next”, you know something of that nature, now I don’t have a problem with this, but theres a difference between a factual descriptive attention grabbing title and a totally fabricated click bait title. Any way, like I said not as big of a deal as fake thumbnails, and definitely not as big of a deal as fake videos.

Fake Thumbnails

This is a huge pet peeve of mine, and when combined with a shitty click bait title I get even more pissed, like you will see a title that says “top 10 crazy animals you didn’t know existed” and the thumbnail will be some crazy ass photoshopped animal, and if your actually watch the video that picture isn’t even in the video.

Or you see the “10 things you missed” and something in the background is circled with an arrow pointing to it, I notice this on a lot of videos but I watch a lot of marvel videos so look at this one below, they straight up circle a wakandian soldier and did a zoom in crop effect and put kill monger in it with a title of “top 10 Easter eggs you missed in infinity war” like wtf LMAO, and then when you watch this clip they won’t even discuss the shit displayed in the thumbnail. To me this is a bad practice, you can have nice looking thumbnails without doing that shit. But still, all the things I’ve talked about so far have nothing compared to the next subject.

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Fake Videos

I can not believe some of the fake content I am coming across, people are faking some rediciously stupid videos. Again, there doing this for likes, for attention. Its crazy.

Example 1: In this video this kid claims to be quitting marijuana and goes to throw it away in a dumpster, the only thing is in the video you can see the box in which he’s dumping it safely into within the dumpster.

Example 2: This made me even more mad then the 1st example, just because like, at least for the 1st example its something I could believe happening, this video is so staged, this kid goes on an adventure to search a river, in that river he just so happens to find like 5 iPhones, 3 cameras, bags with money in it, and all sorts of other shit thats in 1 foot of clear water, and none of the items were buried, so like, smh. I just don’t get why people do this shit, lol.

I’m aware these videos can not be embedded, click the “Watch on Facebook” to view them.


In conclusion: Don’t Fake Content Kids! It’s not a good look.

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

Hello! Is it me your looking for!? | I stay busy, if you haven’t noticed

Hello Hello! Its been a long time since I’ve published content on my own site. I have been terribly busy with some client projects as well as some other personal projects that I can’t wait to share, very soon.

I have steadily been making some changes on the https://www.wizardmmd.com site, so go over there and check the updates out! And as always if you need some magic graphics, you know where to go! We have been landing a lot of really fun projects. Designing shirts, logos, websites…. It feels good to do what you love for a living.

I’ve been working a lot on some new pillar content that I will be rolling out within the next few months, super valuable and I hope it helps people, so we’ll see how that goes, still got a few things to nail down. Trying to get better at posting everyday on my Facebook Page, so if you could go hit that with a follow, I appreciate all the support more than anyone of you will ever know!

As you all know I am a man of many hats, and I love to personally experience a variety of different niches, activities, professions, communities, hobbies, etc.. One thing I have always loved since I was a wee lil child is video games, and I figured since I play so much of them I should stream it. So boom my Twitch Channel is now live and it is one more social channel I aim to grow, though this is more of a side project just for fun, I have already met incredible people in the gaming and streaming industry and gained valuable connections and have also acquired design business from streamers looking for graphics, its a prime example on how you can hustle through all social media channels no matter what your doing. Not only can people donate to my channel, which no one has yet, but I’m still sort of making money while playing video games. So go follow my Twitch Channel and support me there as well! The people that support me on all of the like 1000 social pages I have you guys are the real G’s!!! I will also do real life streaming from there and my youtube channel!

Speaking of which, I upgraded my equipment and setup for my streaming! Check it out! 4 screens but I need more! Lol

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Im trying to mess around more with photography and videography, Its been such shitty weather everyday though, I guess I just need to get an umbrella and shoot some rainy shots lol. I want to start to challenge myself to capture at least 1 incredible picture a day. I think that could be fun and keep me focused. Im thinking of a videography challenge, perhaps take a random clip every day and at the end of the month edit them all into a short video of some sort, hmmm. Perhaps.

And as always I am always working on adding more content to this site, my home base. Im still working out exactly how I want to structure things, but for now I think it works. Im working on updating ERE and uploading my portfolio to this site as I have got rid of embds.com. I will go more into depth on the updates of this site within the next Captains Log.

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I have been racking up quite a bit of debt on some new fancy equipment and re-investing any other money into business, so it looks like I will remain at home base for the rest of the year, other than perhaps a few quick trips to indy, Nashville, and Florida, but we’ll see what happens.

As it goes for my personal instagram account where I share my art, I was just about to upload 3 awesome pieces I was working on, but would you believe it my PS crashed and I lost them, funny thing is, is that PS recovered some of the files… just not them. 😦 So thats a bummer, but I guess its back to the drawing board, hopefully I can upload some new stuff in the next few days. Go follow me for my awesome art!

We are still working hard on Artist Connect, its a very important project, please go check it out and lend your support, and tell your artist friends about them!

Other than that, I can’t tell you anything else, I got some projects and new art that I can’t wait to share, but I can’t just yet.. but the time will come.

Thanks for reading, thanks for the support, comment your links and ill support back!

-Evan

Captain’s Log: 003 – Back In The Groove

As you may have noticed I have been hard at work, I have been in the background creating a lot of content, among many other things. But I found some time to make some additions to the site. I added the Media page, which will house my photos and videos.

You may have noticed I finally added the overdue EDC 2018 post to my lifestyle and travel blog section, its long over due so go enjoy that for me. There’s a lil video I threw together of some clips I took, that was pre canon so don’t judge me. I’m moving on to wrapping up my 400 fest video which is way way way overdue, so look out for that, I will post about it when its done I’m sure.

Im working on my setup, I just put in the order for a thunderbolt port dock so I can get dual monitors going again, man how I’ve missed my dual monitors. I’m also about to up my internet speeds so I can start streaming some content that I have planned out. Like EME: Live at Night, which will be live work flows of what I do day to day, or night to night, pretty much nonstop for me, just documenting the journey. Trying to document more and more. That will be a show (or playlist) on the Digital Clinic YouTube Channel. More on that Later though, I’m still planning and setting things up.

I posted some updates on the Evan Reviews Everything page, so feel free to check that out. 🙂

Ive actually been very sick lately, like for the past month, so I have not created much new content, but I’m starting to get back into my groove, cookin up something fresh on affiliate marketing, I will drop that soon! So stay tuned!

Captain’s Log: 002 | 5000 Emails Later

Hello, Hello! I hope everyone had a productive week like I did, I finally cleaned the 5000 emails out of my inbox today, no easy feat. That could have been enough for the entire week but I guess I had to do more.

Ive been playing a lot with different content strategies for my personal brands and my clients, content creation and content marketing is always fun for me. I wrapped up a clients project this week with a little bit of last minute content capture with my new canon, she shoots like a dream.

I have some travel posts that I need to wrap up, hopefully I will do that in the next few days. I posted a new video to youtube, make sure to check that out!

Im working on some additions to the site, the first one you will see will probably be a “photos” page.

Ive been having fun experimenting with my art as always, and playing with my new canon, taking a lot of photos and videos and spending a lot of time in the editing room.

Wizard dropped a Instagram exclusive last night make sure to head over to the page and check it out you may find value in it.

Stay tune for all the new content on its way!

Much Love
-Evan

P.s Someone asked me about my posting times, Ive been playing around with post times, right now, 9am, 12pm, and 6pm and performing well for me.

The Secret to Ranking on Search Engine Results Page (SERP) | Don’t Try So Hard

How to Rank Higher In Search Results

This may not be what you want to hear, but the true secret to ranking high on SERPs is to not try so hard. Now does that mean to ignore marketing and proper SEO Strategies? Of course not!

What I mean by “Don’t Try so Hard” is that its easy for SEOs or Businesses to focus their efforts entirely on ranking in search engines, this means they are optimizing for Search Engines, not their audience.

Definitely deploy proper white hat strategies, you need to, but don’t sweat the little details, and don’t focus on ranking, focus on your content. The best way to rank on SERPs is to create the best content possible.

“Don’t try so hard” also applies to your content, again does mean you should not have a content strategy and be creative and put thought into your content? Again, of course not! What I mean is that its easy for people to stress over their content so much that it inhibits them from actually creating good content. Relax and have fun with it! Provide value!

Provide Value and They Will Come

The most important thing for your SEO is your content. Make your content valuable, offer resources to help people within your industry and they will see you as an authority. When you offer people value without expecting anything in return amazing things happen, my digital mentor Gary taught me that one, and I have to say like many other things he was dead on!

I promise you if you stop focusing on how you can make money from social media and start focusing on user experience, the money will follow, I promise you.

I see so many people just trying to sell, sell, sell… it gets a bit spammy and offers the user no value up front. That’s the secret, attract businesses by providing value upfront without expecting a check, I know it sounds crazy but this business model is proven.

Its called THE CONTENT!

Everyone is so wrapped up in ranking they forgot about a lil something, its called THE CONTENT!

Sometimes, its necessary to beat a dead horse, but do you guys realize that there are sites with horrible SEO when it comes to things other than content, but they rank high because their content is top notch and drives engagement.

Content, it’s the most important part of all of this. If you have amazing SEO but your content sucks, whats the purpose?

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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