Tag Archives: marketing

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

In the Digital Age of Influencers/Creators, FAKING CONTENT Is becoming more and more common

Click bait, fake thumbnails, fake videos, fake opinions, and trolling, all in the name of attention and likes.

I have been seeing an overwhelming trend of people faking content for views and likes. So much so I felt that I needed to write this post. I think it goes into the mental health and acceptance aspect of social media, people wanting attention and likes so bad, there willing to make a fake video.

LIKE WHY??? If you have the energy to go out and do that, you have the energy to capture/create high quality AUTHENTIC Content that will resonate with your audience so much more than all the hate and trolling you will receive on your fake content.

Lets break this down:

Click Bait

We all see this on a daily basis, Video Titles on Youtube and Facebook, Or article titles saying some OUTLANDISH or controversial shit, maybe something we know not to be true but still need to click it just in case, or maybe the old “man tries to hug a lion… you won’t believe what happens next”, you know something of that nature, now I don’t have a problem with this, but theres a difference between a factual descriptive attention grabbing title and a totally fabricated click bait title. Any way, like I said not as big of a deal as fake thumbnails, and definitely not as big of a deal as fake videos.

Fake Thumbnails

This is a huge pet peeve of mine, and when combined with a shitty click bait title I get even more pissed, like you will see a title that says “top 10 crazy animals you didn’t know existed” and the thumbnail will be some crazy ass photoshopped animal, and if your actually watch the video that picture isn’t even in the video.

Or you see the “10 things you missed” and something in the background is circled with an arrow pointing to it, I notice this on a lot of videos but I watch a lot of marvel videos so look at this one below, they straight up circle a wakandian soldier and did a zoom in crop effect and put kill monger in it with a title of “top 10 Easter eggs you missed in infinity war” like wtf LMAO, and then when you watch this clip they won’t even discuss the shit displayed in the thumbnail. To me this is a bad practice, you can have nice looking thumbnails without doing that shit. But still, all the things I’ve talked about so far have nothing compared to the next subject.

screenshot 2019-01-07 20.42.20

Fake Videos

I can not believe some of the fake content I am coming across, people are faking some rediciously stupid videos. Again, there doing this for likes, for attention. Its crazy.

Example 1: In this video this kid claims to be quitting marijuana and goes to throw it away in a dumpster, the only thing is in the video you can see the box in which he’s dumping it safely into within the dumpster.

Example 2: This made me even more mad then the 1st example, just because like, at least for the 1st example its something I could believe happening, this video is so staged, this kid goes on an adventure to search a river, in that river he just so happens to find like 5 iPhones, 3 cameras, bags with money in it, and all sorts of other shit thats in 1 foot of clear water, and none of the items were buried, so like, smh. I just don’t get why people do this shit, lol.

I’m aware these videos can not be embedded, click the “Watch on Facebook” to view them.


In conclusion: Don’t Fake Content Kids! It’s not a good look.

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

Hello! Is it me your looking for!? | I stay busy, if you haven’t noticed

Hello Hello! Its been a long time since I’ve published content on my own site. I have been terribly busy with some client projects as well as some other personal projects that I can’t wait to share, very soon.

I have steadily been making some changes on the https://www.wizardmmd.com site, so go over there and check the updates out! And as always if you need some magic graphics, you know where to go! We have been landing a lot of really fun projects. Designing shirts, logos, websites…. It feels good to do what you love for a living.

I’ve been working a lot on some new pillar content that I will be rolling out within the next few months, super valuable and I hope it helps people, so we’ll see how that goes, still got a few things to nail down. Trying to get better at posting everyday on my Facebook Page, so if you could go hit that with a follow, I appreciate all the support more than anyone of you will ever know!

As you all know I am a man of many hats, and I love to personally experience a variety of different niches, activities, professions, communities, hobbies, etc.. One thing I have always loved since I was a wee lil child is video games, and I figured since I play so much of them I should stream it. So boom my Twitch Channel is now live and it is one more social channel I aim to grow, though this is more of a side project just for fun, I have already met incredible people in the gaming and streaming industry and gained valuable connections and have also acquired design business from streamers looking for graphics, its a prime example on how you can hustle through all social media channels no matter what your doing. Not only can people donate to my channel, which no one has yet, but I’m still sort of making money while playing video games. So go follow my Twitch Channel and support me there as well! The people that support me on all of the like 1000 social pages I have you guys are the real G’s!!! I will also do real life streaming from there and my youtube channel!

Speaking of which, I upgraded my equipment and setup for my streaming! Check it out! 4 screens but I need more! Lol

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Im trying to mess around more with photography and videography, Its been such shitty weather everyday though, I guess I just need to get an umbrella and shoot some rainy shots lol. I want to start to challenge myself to capture at least 1 incredible picture a day. I think that could be fun and keep me focused. Im thinking of a videography challenge, perhaps take a random clip every day and at the end of the month edit them all into a short video of some sort, hmmm. Perhaps.

And as always I am always working on adding more content to this site, my home base. Im still working out exactly how I want to structure things, but for now I think it works. Im working on updating ERE and uploading my portfolio to this site as I have got rid of embds.com. I will go more into depth on the updates of this site within the next Captains Log.

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I have been racking up quite a bit of debt on some new fancy equipment and re-investing any other money into business, so it looks like I will remain at home base for the rest of the year, other than perhaps a few quick trips to indy, Nashville, and Florida, but we’ll see what happens.

As it goes for my personal instagram account where I share my art, I was just about to upload 3 awesome pieces I was working on, but would you believe it my PS crashed and I lost them, funny thing is, is that PS recovered some of the files… just not them. 😦 So thats a bummer, but I guess its back to the drawing board, hopefully I can upload some new stuff in the next few days. Go follow me for my awesome art!

We are still working hard on Artist Connect, its a very important project, please go check it out and lend your support, and tell your artist friends about them!

Other than that, I can’t tell you anything else, I got some projects and new art that I can’t wait to share, but I can’t just yet.. but the time will come.

Thanks for reading, thanks for the support, comment your links and ill support back!

-Evan

Captain’s Log: 003 – Back In The Groove

As you may have noticed I have been hard at work, I have been in the background creating a lot of content, among many other things. But I found some time to make some additions to the site. I added the Media page, which will house my photos and videos.

You may have noticed I finally added the overdue EDC 2018 post to my lifestyle and travel blog section, its long over due so go enjoy that for me. There’s a lil video I threw together of some clips I took, that was pre canon so don’t judge me. I’m moving on to wrapping up my 400 fest video which is way way way overdue, so look out for that, I will post about it when its done I’m sure.

Im working on my setup, I just put in the order for a thunderbolt port dock so I can get dual monitors going again, man how I’ve missed my dual monitors. I’m also about to up my internet speeds so I can start streaming some content that I have planned out. Like EME: Live at Night, which will be live work flows of what I do day to day, or night to night, pretty much nonstop for me, just documenting the journey. Trying to document more and more. That will be a show (or playlist) on the Digital Clinic YouTube Channel. More on that Later though, I’m still planning and setting things up.

I posted some updates on the Evan Reviews Everything page, so feel free to check that out. 🙂

Ive actually been very sick lately, like for the past month, so I have not created much new content, but I’m starting to get back into my groove, cookin up something fresh on affiliate marketing, I will drop that soon! So stay tuned!

Captain’s Log: 002 | 5000 Emails Later

Hello, Hello! I hope everyone had a productive week like I did, I finally cleaned the 5000 emails out of my inbox today, no easy feat. That could have been enough for the entire week but I guess I had to do more.

Ive been playing a lot with different content strategies for my personal brands and my clients, content creation and content marketing is always fun for me. I wrapped up a clients project this week with a little bit of last minute content capture with my new canon, she shoots like a dream.

I have some travel posts that I need to wrap up, hopefully I will do that in the next few days. I posted a new video to youtube, make sure to check that out!

Im working on some additions to the site, the first one you will see will probably be a “photos” page.

Ive been having fun experimenting with my art as always, and playing with my new canon, taking a lot of photos and videos and spending a lot of time in the editing room.

Wizard dropped a Instagram exclusive last night make sure to head over to the page and check it out you may find value in it.

Stay tune for all the new content on its way!

Much Love
-Evan

P.s Someone asked me about my posting times, Ive been playing around with post times, right now, 9am, 12pm, and 6pm and performing well for me.