Tag Archives: marketer

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

The Secret to Ranking on Search Engine Results Page (SERP) | Don’t Try So Hard

How to Rank Higher In Search Results

This may not be what you want to hear, but the true secret to ranking high on SERPs is to not try so hard. Now does that mean to ignore marketing and proper SEO Strategies? Of course not!

What I mean by “Don’t Try so Hard” is that its easy for SEOs or Businesses to focus their efforts entirely on ranking in search engines, this means they are optimizing for Search Engines, not their audience.

Definitely deploy proper white hat strategies, you need to, but don’t sweat the little details, and don’t focus on ranking, focus on your content. The best way to rank on SERPs is to create the best content possible.

“Don’t try so hard” also applies to your content, again does mean you should not have a content strategy and be creative and put thought into your content? Again, of course not! What I mean is that its easy for people to stress over their content so much that it inhibits them from actually creating good content. Relax and have fun with it! Provide value!

Provide Value and They Will Come

The most important thing for your SEO is your content. Make your content valuable, offer resources to help people within your industry and they will see you as an authority. When you offer people value without expecting anything in return amazing things happen, my digital mentor Gary taught me that one, and I have to say like many other things he was dead on!

I promise you if you stop focusing on how you can make money from social media and start focusing on user experience, the money will follow, I promise you.

I see so many people just trying to sell, sell, sell… it gets a bit spammy and offers the user no value up front. That’s the secret, attract businesses by providing value upfront without expecting a check, I know it sounds crazy but this business model is proven.

Its called THE CONTENT!

Everyone is so wrapped up in ranking they forgot about a lil something, its called THE CONTENT!

Sometimes, its necessary to beat a dead horse, but do you guys realize that there are sites with horrible SEO when it comes to things other than content, but they rank high because their content is top notch and drives engagement.

Content, it’s the most important part of all of this. If you have amazing SEO but your content sucks, whats the purpose?

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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–>Digital Clinic FB Group

Life as of Late | Busy, Busy, Busy.

Hello!

I have been busy! I am working on multiple projects at the moment, very excited about all of them, even more excited about being done with them and moving on to the next set.

I am working on some new pages for the site, I am launching my review page here within a few days, as well as updating my about page and my services page. I have been so busy working on other things, I haven’t been able to update this site as much, but I’ve been slowly working on all aspects and am super excited on the results I’m coming up with. Even more excited to share with everyone.

I have a new project that has top priority, titled “Project: Night Owl” super stoked on this opportunity, gonna keep this one under wraps until its complete which could take a few months, no worries I am documenting all the behind the scenes, should make for some awesome content.

I am working on putting together my EDC post, and editing together all of my footage, should make for a nice read.

I have a few Instagram accounts available for sale through my side hustle, CyberWorkz. Also, I am moving CyberWorkz into the Influencer game, I’ve been thinking about this for a while, I know so many people that can be influencers that don’t know anything about it. I have been wanting to take some people with the potential and guide them to influencer status. If you are interested you should DM me, I am working on a dedicated page for CyberWorkz that will be hosted on this page.

I am working on a lot of Graphic and Web Design projects for various clients, this has been taking most of my time, but no worries, everything is moving along.

Cant wait to finish up my current projects, its time, lol.

And Once Again, my ebooks are coming, there gonna be good, I want them to be truly unique and real, so I’m in no hurry!

-Evan *stay tuned