Tag Archives: honst marketing

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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How to Build a Sales Funnel using WordPress

In my last video about Alternative to Clickfunnels, I talked about how you could build a sales funnels using WordPress. In this video I go more into depth, showing you exactly how to set up a sales funnel landing page within your very own WordPress site.

As I have made clear, clickfunnels is cool, but to me it makes no sense to pay for a third party page builder when your already paying for WordPress. Especially when that page builder is $97 a month.

Watch the video below:

If you don’t want to do it this way, look into Elementor or other page builder plug-ins for WordPress, its nice to keep everything in house and get a nice SEO boost.

It really isn’t hard to make something like this, and it will save you a bunch of money instead of wasting it on an overpriced service.

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Screenshot of Clickfunnels.com

Dissecting this Screenshot:

1. You barely need to code or know how to design to make what I just showed you, or their are free/cheaper options.

2. In the paragraph where he talks about, “being held hostage by the tech nerds you used to tease in high school” – now we all know Russell Wrestled in school, so there might actually be some truth here, I’m beginning to think Russell had a bad encounter with a Developer/Coder he use to tease, and he co-founded clickfunnels solely to cut out “the nerd” lol, either way at the end of the paragraph he says “Pay too much money for something you don’t even know will work” – in all fairness, his service (a page builder) is $97 a month and every time you make a clickfunnel you don’t know if it will work or not, it ultimately comes down to the product and how well you run your ads not your actual funnel. You could have an awesome looking funnel but a crappy product, guess what, it’s not gonna sell.

3. He then talks about how something so simple that should only take minutes somehow becomes hours then days then weeks. – As you can see in my video, it does only take a few minutes, and you can do it yourself, you don’t need to hire some expensive coder.

I am no way attempting to put Russel on blast or anything, hes an awesome entrepreneur and has written some awesome books, the guy has a ton of value he can offer you and clickfunnels has value, but not worth $97 a month when there are just as good, free or cheaper options.

Here is the code I used for my Opt-in Box: