Tag Archives: followers

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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How to Get More Likes/Followers on Facebook | DO NOT BUY SOCIAL FOLLOWERS

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Buying A Social Following Can Hurt You!

Someone recently asked me online how they could get more Likes or Followers on their FB Page. Before I could answer someone else jumped in the thread and told this person to BUY likes and followers.

SMH, This is a bad idea.

Now I know it can be discouraging. You take all this time to create a nice FB page or even a website, and you start putting out content regularly, you try to build up your brand but not getting the traffic you expected. Weeks, maybe months have passed and you only have a few scattered likes and followers. You type into google how to get more followers and all these services pop up saying you can pay “200” dollars for “10,000” followers! That looks pretty nice to you right about now.

Please, don’t do this, it will hurt you in the long run.

For 99.99% of these services, the accounts are either; bots or ghost followers. Your not getting a real, engaging audience, your just getting a bigger number under your followers, a number that will hurt you. Some may not care and want to add bots or ghost followers just to appear to others that they have a following, although this may sound nice, again, this will hurt you.

You see when you add a bunch of ghost followers or bots, that’s a huge percentage of your audience that is not engaging with your content, thus bringing down your engagement rate down dramatically. Facebook and Instagram will see this and think that no one finds your content interesting because out of the 10,000 people that follow you only 10 people engaged with the content. This will lower your ranking and position in search results.

So all in all, buying Followers is definitely not a good idea, the only way I would endorse the idea is if a new company(all the ones right now are not legit, unless you know of one, let me know in the comments) got a bunch of social users to sign up with them, categorize those social users by interests and hobbies and then those users got paid for engaging/following with the companies clients that they we’re actually interested in. That would be the basic model needed for me to get behind it, because as of right now, most if not all services only offer bots or ghost followers, which are not doing you any good.

What about Likes?

Now, buying Likes, in my opinion, can’t hurt anything other than your wallet. If there are any negatives that I am missing please feel free to comment below. Buying likes can get you some decent traffic and exposure. If you have a particular hashtag on one of your posts and you go to that hashtags feed and see the top posts have around 5000 likes, so you buy 6000 likes for that post, now you are being displayed in the “Top Posts” Section, which offers a lot of visibility.

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How to Grow Your Facebook Following, The Right Way

There’s no way to hack your way to the top, if there was than everybody would be up here. Instead of wasting money buying bots and ghost followers, why not do it the right way and spend that money on Ad Campaigns that will result in your brand growing a truly unique, engaged, and loyal audience.

You do not need to spend a million dollars on advertising, you can do as little as $5 a day and see results, but the more money you put in the more results you will see and the faster they will come.

If you need help on a FB Ad strategy check out my “3 Steps to FB Advertising on a Budget”.

You also do not need to spend any money if you don’t want to, you can go completely organic and engage with social users, join groups, and place free ads where they are allowed, its all in how you go about it, I have ran some really successful campaigns that were 100% organic, so I know anyone can pull it off.

The bottom line is, you can not hack your way to the top buying followers. You need to put in the work like the rest of us. Engage with your audience, Post interesting content on a regular basis, always look for creative ways to grow.

Remember what I always say: Creativity is King!

Good Luck

Evan
@ Digital Clinic

Channeling My Inner Gary Vee | Everyday I’m Hustlin’

What is up?! It has been a while since I’ve posted here, I have been so busy this past week. I have been coding a website for the past 3 days straight with only 2 hours of sleep every night. And if your a coder you may know this, the more tired you get the harder it is lol (I Guess that’s with anything).

Hence the title of this article, “Channeling my inner Gary Vee”, my digital mentor always preaches on executing and how he only sleeps about 4 hours a night. When I first started watching him I thought that was crazy, how could someone like him work so hard and still only get 4 hours of sleep.

Well, I figured it out, once I really started hustling, ITS PASSION. I have such a passion to build my company that I have literally been able to operate on very little sleep, yet back in the old days when I would have to wake up early to go work for someone else at a job I wasn’t passionate about, I was always tired, I would come home from those jobs and crash right away!

Now I never want to sleep or do anything if it conflicts with building my dream. All those things that Gary Vee was saying when I first started watching him make even more sense now!

Anyway, thought it would be a good idea to post a little update about what I’ve been doing, the website I’m working on will be finished tonight so I will be able to continue on with the ebooks/resources I’ve been promising on here for awhile. No worries! Everything is coming and it will be amazing!

Stay Tuned, Keep making Moves

-Evan Beale

Introductions / Honest Marketing @ Digital Clinic

Here is a little introduction, I stepped in front of the camera this time so you could put a face to the voice. I tell you why I started making videos, and give you a little insight on all the marketers ads you’ve been seeing.

Now of course what I say in the video is not a blanket statment, if you agree with me then your probably an honest marketer and have nothing to worry about. If you disagree with what I said you may just be who I am talking about.

I have no problem with webinars or courses, as long as they have value. I have a problem when someone that has no real professional experience as a marketer goes online and copy and pastes other peoples knowledge and pass it off as their own master plan that they sell for hundreds of dollars. Let me know your thoughts on the video!

Thanks,

Evan Beale @ Digital Clinic

Day-2-Day 5-Step Guide to Organic Growth on Instagram

 .       Instagram is by far the easiest platform to get organic growth, and organic growth is almost more important than paid growth because organic growth is where you’re going to get your real loyal customers from.

.        The simple answer to the question of organic growth on Instagram is simple, its engagement. To get organic growth, a.k.a. non-paid engagement, on your Instagram you must engage with people and post engaging content.

.        This is a lot of hard work and takes a lot of time, and a lot of people don’t want to take the time to do it so they rely heavily on paid reach and Engagement. Although paid reach is amazing, you want to get some organic reach before you start running ads, it will help with social proof once that paid reach gets to your page.

.        So below I will outline the step-by-step guide to what you should be doing when you’re on Instagram to gain organic reach.

1. Post – Your going to want to post at least once a day, for certain profiles that I manage I post three times a day. Your going to need to make sure that the content you’re posting is visually interesting, mentally interesting, and everything overall interesting, nobody’s going to engage with something that isn’t cool looking or is a boring subject. Next you’re going to want to use hashtags that directly relate to the subject matter in your post, you can only use 30 so choose wisely. Another popular way to get people to engage with your post is to ask them a question in the caption of your photo. After you have been posting for a few weeks make sure you check your analytics and see when the best time to post is on each day.

2. Wine and Dine the Top Nine – next you’re going to search all the hashtags that you have been using in your recent posts and select the top nine photos for each hashtag, go into each profile, like multiple pictures of theirs, leave them comments on how much you like their wall, then follow them, then direct message them with either a deal or brief introduction.

3. All the Rest – Your going to do what you did in step 2, but with all the rest of the photos for the tags you have been using, so first do the top 9, then move on to the rest.

4. The Power of the DM – The power of the DM on Instagram is ridiculous, don’t be afraid to use it, whether is just a brief hello and introduction or offering a deal or what ever it may be, a good rule to stick by is that you need to be offering them more value than what your getting in return, otherwise people won’t take the time to do what you want them to do.

5. Feed the Likes – After you start to get followers on Instagram make sure you keep those followers, every time see a photo pop up on your feed make sure you like it or leave a comment, not only does that keep your brand fresh in your followers minds, it also makes sure that they don’t delete you for being a ghost follower.

Download Day-2-Day 5-Step Guide Instagram