Tag Archives: entrepreneurship

The Biggest Problem of Social Media in 2019 | Digital Clinic

Hollow engagement

Im creating a series of articles for Digital Clinic, covering “The Single Biggest Problem on each Social Media Platform” because as we keep moving forward into the digital age, people are creating ways to hack social media and take shortcuts in hopes of becoming an “Influencer” or being able to monetize their social media, NOT KNOWING that these sort of hacks and shortcuts are actually hurting them and ironically probably the only reason their not getting the results they want or expect.

This sort of behavior has no doubt altered the landscape of social media in a negative way. Ranging from Automation Bots, all they way to straight up faking content for likes.

It has made these social medias a shell of what they once were, totally organic, totally authentic, real people engaging with real content. Sadly I don’t think these social media platforms can return to their former glory in regards to these issues. Not as along as its all about vanity metrics. Do Not Worry, all the big ones, Facebook, Youtube, Instagram, and so on and so on. First one up is Instagram.

The Biggest Problem on Instagram

The simple answer to “Whats the biggest problem on Instagram?” Is: Hollow Engagement.

But let me just break this down so everyones clear on what I mean by that. And you have no doubt seen this hollow engagement, and most likely have fallen victim to this fake/hollow engagement.

What I am exactly talking about is Instagram Bots such as Auto Likers, Auto Commenters, Auto Follows, and those things. Again, Im sure you’ve seen the Auto Comments. Some Popular ones are:

1. “You have some great shots in your Gallery! I mean I liked them :)”

2. “I just saw your recent photos. It looks like your photos are getting better with time imo :)”

3. “That shot is amazing” or something along the lines of how awesome your photography is, these can be hard to spot if your a photographer, but say your a graphic designer like me and post a design and someone says. “This shot is so amazing, how did you get so good at photography” its a little easier to notice.

4. “Amazing post” or something along the lines of a very generic compliment on your “post” without mentioning anything specific.

There are of course many other examples we could be posting all day, but you get the idea. This is a major problem on the platform and in my opinion the biggest, its taking away from what Instagram is supposed to be, authentic. This is just making instagram one big circle jerk of hollow engagement and it’s not good for anyone.

At the beginning when these bots were new you could get away with it, but now it is so rampant and obvious that almost everyone and their grandmother can tell if a comment or even other engagement is authentic or bot-like.

So that being said it should come at no surprise that this will hurt your brand more than help. People are recognizing these behaviors and reacting in a negative manner, most of the time the people will delete your bot comment because they don’t want their comment sections cluttered with spam. Sometimes they may go as far as reporting you for spam, and then you can be in trouble of being suspended, perhaps even getting your account dis-activated.

What Instagram is and/or could be doing about it?

This sort of behavior has always been against Instagram TOS, but it seems like they never really did anything about it. Until a few years ago, in mid 2017 when they made a big push and forced closed the doors of many Automation Services, but obviously this behavior has continued, not only because people/companys/app developers find loop holes, or ways around things, but also because it seems as if Instagram only battles this type of Behavior in waves, at least thats my analysis. It seems like they always make a big deal about how they’re gonna fix it, Some of the biggest Automation tools lose dam near all their previous features causing them to shut down, but then the noise dies down and business continues as usual.

My only sure solution I would suppose would be to deploy an A.I (as long as its not called skynet) that searches and analyzes this sort of thing, I’m sure their would or could be issues as first but I think once kinks are worked out it could be beneficial.

What do you guys think about all these bots that flood social media, really just takes away from what its supposed to be. Maybe when instagram hides likes maybe things will change for the better, who knows only time will tell. Let me know what you think about bots below? Are you as tired o fhem as I am?

Captain’s Log: 004 – It’s Been One Month

Hello Hello.

It’s been one month since I last posted? That can’t be right. But now that I think about it, it may very well be correct, lol. I wish I could be posting more here but as you guys know I am spread very thin, which usually isn’t too big a trouble, but lately I’ve been dealing with health issues, mainly my stomach, and now I’m on new medicine which seems to have more negative side effects. I’m trying to get healthy before anything because I’m just tired of feeling like this. Whats the point of doing anything if you feel like shit all the time??

And that’s exactly the boat I’m in, seems like my stomach problems, ocd and anxiety are just getting worse and worse and the doctors aren’t giving me what I need, but we will see. Anyway I’ll post more on that in a seperate lifestyle post, I have been wanting to write more about those things since there such a big part of my life…

As for the captains log, there has been new articles added since the last log, but as i stated above, they are a month old. But after this goes live I am also posting a new ERE review for the new movie Triple Frontier. Other than that, I have a few things planned for the sight and upgrades to my setup, but for now, I will announce those things as they go live.

Thank you Thank you.
-evan

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

Hello! Is it me your looking for!? | I stay busy, if you haven’t noticed

Hello Hello! Its been a long time since I’ve published content on my own site. I have been terribly busy with some client projects as well as some other personal projects that I can’t wait to share, very soon.

I have steadily been making some changes on the https://www.wizardmmd.com site, so go over there and check the updates out! And as always if you need some magic graphics, you know where to go! We have been landing a lot of really fun projects. Designing shirts, logos, websites…. It feels good to do what you love for a living.

I’ve been working a lot on some new pillar content that I will be rolling out within the next few months, super valuable and I hope it helps people, so we’ll see how that goes, still got a few things to nail down. Trying to get better at posting everyday on my Facebook Page, so if you could go hit that with a follow, I appreciate all the support more than anyone of you will ever know!

As you all know I am a man of many hats, and I love to personally experience a variety of different niches, activities, professions, communities, hobbies, etc.. One thing I have always loved since I was a wee lil child is video games, and I figured since I play so much of them I should stream it. So boom my Twitch Channel is now live and it is one more social channel I aim to grow, though this is more of a side project just for fun, I have already met incredible people in the gaming and streaming industry and gained valuable connections and have also acquired design business from streamers looking for graphics, its a prime example on how you can hustle through all social media channels no matter what your doing. Not only can people donate to my channel, which no one has yet, but I’m still sort of making money while playing video games. So go follow my Twitch Channel and support me there as well! The people that support me on all of the like 1000 social pages I have you guys are the real G’s!!! I will also do real life streaming from there and my youtube channel!

Speaking of which, I upgraded my equipment and setup for my streaming! Check it out! 4 screens but I need more! Lol

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Im trying to mess around more with photography and videography, Its been such shitty weather everyday though, I guess I just need to get an umbrella and shoot some rainy shots lol. I want to start to challenge myself to capture at least 1 incredible picture a day. I think that could be fun and keep me focused. Im thinking of a videography challenge, perhaps take a random clip every day and at the end of the month edit them all into a short video of some sort, hmmm. Perhaps.

And as always I am always working on adding more content to this site, my home base. Im still working out exactly how I want to structure things, but for now I think it works. Im working on updating ERE and uploading my portfolio to this site as I have got rid of embds.com. I will go more into depth on the updates of this site within the next Captains Log.

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I have been racking up quite a bit of debt on some new fancy equipment and re-investing any other money into business, so it looks like I will remain at home base for the rest of the year, other than perhaps a few quick trips to indy, Nashville, and Florida, but we’ll see what happens.

As it goes for my personal instagram account where I share my art, I was just about to upload 3 awesome pieces I was working on, but would you believe it my PS crashed and I lost them, funny thing is, is that PS recovered some of the files… just not them. 😦 So thats a bummer, but I guess its back to the drawing board, hopefully I can upload some new stuff in the next few days. Go follow me for my awesome art!

We are still working hard on Artist Connect, its a very important project, please go check it out and lend your support, and tell your artist friends about them!

Other than that, I can’t tell you anything else, I got some projects and new art that I can’t wait to share, but I can’t just yet.. but the time will come.

Thanks for reading, thanks for the support, comment your links and ill support back!

-Evan

Captain’s Log: 003 – Back In The Groove

As you may have noticed I have been hard at work, I have been in the background creating a lot of content, among many other things. But I found some time to make some additions to the site. I added the Media page, which will house my photos and videos.

You may have noticed I finally added the overdue EDC 2018 post to my lifestyle and travel blog section, its long over due so go enjoy that for me. There’s a lil video I threw together of some clips I took, that was pre canon so don’t judge me. I’m moving on to wrapping up my 400 fest video which is way way way overdue, so look out for that, I will post about it when its done I’m sure.

Im working on my setup, I just put in the order for a thunderbolt port dock so I can get dual monitors going again, man how I’ve missed my dual monitors. I’m also about to up my internet speeds so I can start streaming some content that I have planned out. Like EME: Live at Night, which will be live work flows of what I do day to day, or night to night, pretty much nonstop for me, just documenting the journey. Trying to document more and more. That will be a show (or playlist) on the Digital Clinic YouTube Channel. More on that Later though, I’m still planning and setting things up.

I posted some updates on the Evan Reviews Everything page, so feel free to check that out. 🙂

Ive actually been very sick lately, like for the past month, so I have not created much new content, but I’m starting to get back into my groove, cookin up something fresh on affiliate marketing, I will drop that soon! So stay tuned!

Captain’s Log: 001 |Recent Site Expansions

I have been so busy that I haven’t posted much other than posting about how I’m so busy I don’t have time to post lol. I’m trying to work better on time management but its hard when your doing so much. But I am working on a lot of great content for all my pillars. My content takes me a long time to create from start to finish due to my other responsibilities but content is coming along.

A few days ago I launched The Digital Outreach Program, its a landing page I set up that I can send people to when I see them falling victim to a scam. For now its focused on Facebook Scams because thats what I’m seeing heavily in the groups, but I will always be adding more scams to it.

Last night I launched the landing page for Evan Reviews Everything, a little side project I’ve been working on for fun, I like reviewing and giving recommendations because I love sharing great works of art with people who may otherwise not have seen it. I have a Facebook Page and a YouTube Channel set up as well.

I have another expansion planned for the site but thats down the road, gonna take a little more planning before I roll that project out.

Other than that I have been coding/designing/marketing my ass off for my clients. Check out my Facebook Page, Digital Clinic, for marketing tips, and download my ebook for a good introduction on how I make my money.

Much Love,

Evan.

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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Life as of Late | Busy, Busy, Busy.

Hello!

I have been busy! I am working on multiple projects at the moment, very excited about all of them, even more excited about being done with them and moving on to the next set.

I am working on some new pages for the site, I am launching my review page here within a few days, as well as updating my about page and my services page. I have been so busy working on other things, I haven’t been able to update this site as much, but I’ve been slowly working on all aspects and am super excited on the results I’m coming up with. Even more excited to share with everyone.

I have a new project that has top priority, titled “Project: Night Owl” super stoked on this opportunity, gonna keep this one under wraps until its complete which could take a few months, no worries I am documenting all the behind the scenes, should make for some awesome content.

I am working on putting together my EDC post, and editing together all of my footage, should make for a nice read.

I have a few Instagram accounts available for sale through my side hustle, CyberWorkz. Also, I am moving CyberWorkz into the Influencer game, I’ve been thinking about this for a while, I know so many people that can be influencers that don’t know anything about it. I have been wanting to take some people with the potential and guide them to influencer status. If you are interested you should DM me, I am working on a dedicated page for CyberWorkz that will be hosted on this page.

I am working on a lot of Graphic and Web Design projects for various clients, this has been taking most of my time, but no worries, everything is moving along.

Cant wait to finish up my current projects, its time, lol.

And Once Again, my ebooks are coming, there gonna be good, I want them to be truly unique and real, so I’m in no hurry!

-Evan *stay tuned

Nashville | Downtown, Nashville, TN

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Me and my Brother decided to go down to Nashville to see my Mom’s new house down there. She and my stepdad sure do have an eye when it comes to picking out awesome houses. Her place is stunning, in a wonderful area, and she has a pool as well as a awesome guesthouse with a hot tub, its a little slice of heaven. Her place is just outside of Nashville.

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We went out to explore Nashville with my family, it was a lot of fun, such an awesome city. Almost every bar had an upstairs deck area over looking the river which was a stunning view. The weekend we happened to be there, college races were going on the river so it just added to the scene, it was awesome. There were a lot of underground bars there too which I found very cool, we walked by the Coyote Ugly Saloon so of course we had to walk in there. And of course everyone in there was on the bar going crazy taking belly shots and that sort, I thought it was a good time but we didn’t stay long.

We walked in to a candy story down there and ran into Kelly Ann Conway, President Trump’s Campaign Manager, I was hoping to run into Reese Witherspoon, but I suppose it was kinda cool to see her in person, didn’t move me one bit though, but if I had ran into Reese Witherspoon that would have been a different story.

We pretty much went thru every bar, and I gotta say they were all really cool, all of them had country themes and had a lot of nice wooden furniture and nice lighting, and seemed like a good atmosphere and nice people in each bar we went to. I really want to go back and have a drink at night on one of those rooftops, sounds like a good time.

We went to a local spot down there, and for the life of me I cant remember the name, all I know is I got some pulled pork from there and it was amazing, not the best I ever had but some of the best, and they had a nice selection of sauces there. Ill have to edit this later once I ask my Mother the name of that Restaurant.

We enjoyed some Budweisers while we swam in the pool and relaxed in the hot tub while catching up with our mom and step dad. It was such a nice area in their backyard, there were houses near by but it was very secluded with their tall plants and fence.

I gotta say I loved the Nashville area and can’t wait to go back.