Tag Archives: entertainment

The Biggest Problem of Social Media in 2019 | Digital Clinic

Hollow engagement

Im creating a series of articles for Digital Clinic, covering “The Single Biggest Problem on each Social Media Platform” because as we keep moving forward into the digital age, people are creating ways to hack social media and take shortcuts in hopes of becoming an “Influencer” or being able to monetize their social media, NOT KNOWING that these sort of hacks and shortcuts are actually hurting them and ironically probably the only reason their not getting the results they want or expect.

This sort of behavior has no doubt altered the landscape of social media in a negative way. Ranging from Automation Bots, all they way to straight up faking content for likes.

It has made these social medias a shell of what they once were, totally organic, totally authentic, real people engaging with real content. Sadly I don’t think these social media platforms can return to their former glory in regards to these issues. Not as along as its all about vanity metrics. Do Not Worry, all the big ones, Facebook, Youtube, Instagram, and so on and so on. First one up is Instagram.

The Biggest Problem on Instagram

The simple answer to “Whats the biggest problem on Instagram?” Is: Hollow Engagement.

But let me just break this down so everyones clear on what I mean by that. And you have no doubt seen this hollow engagement, and most likely have fallen victim to this fake/hollow engagement.

What I am exactly talking about is Instagram Bots such as Auto Likers, Auto Commenters, Auto Follows, and those things. Again, Im sure you’ve seen the Auto Comments. Some Popular ones are:

1. “You have some great shots in your Gallery! I mean I liked them :)”

2. “I just saw your recent photos. It looks like your photos are getting better with time imo :)”

3. “That shot is amazing” or something along the lines of how awesome your photography is, these can be hard to spot if your a photographer, but say your a graphic designer like me and post a design and someone says. “This shot is so amazing, how did you get so good at photography” its a little easier to notice.

4. “Amazing post” or something along the lines of a very generic compliment on your “post” without mentioning anything specific.

There are of course many other examples we could be posting all day, but you get the idea. This is a major problem on the platform and in my opinion the biggest, its taking away from what Instagram is supposed to be, authentic. This is just making instagram one big circle jerk of hollow engagement and it’s not good for anyone.

At the beginning when these bots were new you could get away with it, but now it is so rampant and obvious that almost everyone and their grandmother can tell if a comment or even other engagement is authentic or bot-like.

So that being said it should come at no surprise that this will hurt your brand more than help. People are recognizing these behaviors and reacting in a negative manner, most of the time the people will delete your bot comment because they don’t want their comment sections cluttered with spam. Sometimes they may go as far as reporting you for spam, and then you can be in trouble of being suspended, perhaps even getting your account dis-activated.

What Instagram is and/or could be doing about it?

This sort of behavior has always been against Instagram TOS, but it seems like they never really did anything about it. Until a few years ago, in mid 2017 when they made a big push and forced closed the doors of many Automation Services, but obviously this behavior has continued, not only because people/companys/app developers find loop holes, or ways around things, but also because it seems as if Instagram only battles this type of Behavior in waves, at least thats my analysis. It seems like they always make a big deal about how they’re gonna fix it, Some of the biggest Automation tools lose dam near all their previous features causing them to shut down, but then the noise dies down and business continues as usual.

My only sure solution I would suppose would be to deploy an A.I (as long as its not called skynet) that searches and analyzes this sort of thing, I’m sure their would or could be issues as first but I think once kinks are worked out it could be beneficial.

What do you guys think about all these bots that flood social media, really just takes away from what its supposed to be. Maybe when instagram hides likes maybe things will change for the better, who knows only time will tell. Let me know what you think about bots below? Are you as tired o fhem as I am?

The Founder/McDonalds Review | Evan Reviews Everything

The Founder

4/5

Great movie, well done, good casting, its gonna be a yes from me dawg.

Man. I knew there was a reason I hated McDonalds. And no, its not just because they have THE SHITTIEST food in the fast food industry. But because of the “why” they have the shittiest food.

I never knew the story of McDonalds. But it’s one I’ve heard 1000 times. Piece of shit business/corporate man ruining the artistic vision of ones dreams.

This is a sad story… and again one that happens to many times in this world.. if you were like me and haven’t watched this yet and do not know the story ill fill you in (spoiler but its history so) Ray Kroc, a struggling and greedy businessman sees opportunity when he stumbles upon what he sees as the most revolutional restaurant in the industry, the real piece of art, the vision, crafted by 2 brothers who started with nothing but a dream. Long story short he ends up screwing them by making a ton of changes they don’t want as well as buying the land that the McDonalds are built on, making a huge profit.

In the end, the brothers sell their shares of the company to Kroc, but he has to screw them one last time by not including the royalties in the written contracts, instead he gave them his word that he would pay them. I would not have trusted him.

This dood robbed them. And I realize he’s dead and everything but I still see Mcdonalds as this evil corporation, because that’s what they are.

Too bad it couldn’t have been the Macdonalds brothers vision.

Everything they didn’t want to go wrong with their brand did because of Kroc, the quality fell, tremendously I assume by peoples reaction in this movie eating McDonalds from back in the day lol. Not everyone had their vision. Not everyone cared, look at the McDonalds of today, disgusting.

And because of that, IMO, McDonalds is the worst Fast Food Franchise out there, when if it stuck to the original vision is could be on the scale of in-and-out. Im sure McDonalds is bigger but quality is what matters and any person in their right mind would pick a in-and-out burger over McDonalds every day of the week.

Anyway, DONT EAT MCDONALDS!!! Thats My review on that.

BUT DO WATCH THE FOUNDER, GREAT MOVIE AND GREAT PERFORMANCE BY MICHAEL KEATON!

Triple Frontier Bomb Review (No Spoilers) | ERE

So HOLY SHIT! We are here! Triple Frontier is finally on Netflix and this is something I’ve been waiting for since the first time I saw the trailer, its got my boys Ben Affleck and Charlie Hunnam in it, as well as Oscar Isaac, Garrett Hedlund and Pedro Pascal which equals one of hell of a team, the casting for this movie was superb, arguably the most stacked lineup of 2019.

So without giving too much away cuz we all know that’s not what my reviews are about, the movie is about these guys going to get some money from a drug lord. Right off the bat you have a feeling things aren’t going to go as planned. That feeling or suspicion if you will, is soon confirmed. A crazy mission ensues and I was literally on the edge of my seat for most the movie, the suspense in this movie is real.

The soundtrack and score for the movie were great and added to the suspense, the cinematography was really nice, amazing shots and lighting, awesome action scenes, I took notice of one scene in particular when they are clearing rooms in a house, excellent camera work and choreography.

The story is amazing, action packed, and tragic. The screenplay and story are by Mark Boal, the writer who brought us the likes of “The Hurt Locker” and “Zero Dark Thirty”, which are amazing movies. This was genuinely one of the better movies I have seen lately, now that I think about it, I’m sure its my favorite movie of the year so far, unless Im forgetting one. I was never bored, and the movie picks up pretty quick and keeps on going.

If you made it this far Im sure you can conclude that I highly recommend this film, which is live on Netflix right now!

Go check it out and support these badass actors. Its just nice when every once in a while a movie comes out and every thing comes together, great director, all star cast, and everything else behind the scenes, I have such a high level of appreciation for this shit.


Which Fyre Festival Documentary is Better? Netflix or Hulu? | 2 Sides to every Story | Evan Reviews Everything

If somehow you missed the fiasco which was Fyre Festival when it originally happened back in 2007, I’m sure you have heard about it more in great detail this past week with the release of 2 documentaries, a Netflix Documentary called “Fyre: The Greatest Party that Never Happened” and a Hulu Documentary called “Fyre Fruad”.

We all had a laugh at rich millennial’s expense back in 2007 when they quickly realized their THOUSANDS OF DOLLARS luxurious getaway to Pablo’s Oscobar’s island for fine cuisine and top of the line musical performances with beautiful models and influencers was actually a SCAM. It was a huge cultural moment and dominated the social feeds with countless viral videos, pictures, and memes all poking fun at the “poor” rich kids.

As a festival goer I could perhaps feel bad for some of these people, but to me, these are the same kind of people(for the most part) that go to Coachella, because its fucking Coachella, they don’t go for the experience or music, they just want an instagram picture there and to be able to say they were there.

That being said, there are a lot of people to feel sorry for in this story. The locals of Exuma Point that were never paid, Fyre Fest staff never paid, Maryann Rolle who spent 50,000 of her personal savings to cater to the attendees and staff, Fyre Media Staff left with debt on personal cards, investors being lied to and losing millions and countless more.

So which one would I say is better and recommend?

Well both. For different reasons. I think you should watch both to get both perspectives.

The Netflix Documentary
  • Features alot of exclusive behind the scenes footage of the early stages of shitty planning leading up to the epic failure of Fyre.
  • Includes interviews from previous Fyre Team Members and people from Exuma Point that were directly affected.
  • The build up of hype for the influencers just to see that change so quickly is priceless
The Hulu Documentary
  • Goes more into depth about the leading up to Fyre Fest, as well as an interesting look at financial specifics in which Billy was committing criminal offenses.
  • Includes interviews from an (ex) Jerry Media Employee that is quite a revealing look into the Media Company’s role in all of this, as well an interview from previous employees of Billy Macfarland, as well as an interview from Billy Macfarland himself.
  • With the Interview from Billy, he is asked some real legitimate questions about the fraud he was committing and the look on his face/delayed response really expose this POS as a pathological liar.
  • This documentary call’s Jerry Media out for their involvement, the statements made by the ex-employee paint a different picture than that painted by Jerry Media in the Netflix Doc(I wonder why? See below)

Things I don’t like about these Documentaries

The Netflix Documentary
  • This documentary was produced by Jerry Media, and while they don’t paint themselves to be saints, they try to neglect some of the responsibility by putting it on the Fyre Team.
The Hulu Documentary
  • Hulu paid Billy Macfarland for his interview.

My final thoughts on Billy,

He is not remorseful and he doesn’t see anything wrong in the things he has done. Doods a POS. The whole thing was a scam from the get go. And he knew it.

the worst thing about these fyre fest documentaries is that the very scammers responsible for Fyre Fest are profiting from them.

#FUCKfuckjerry

Its all very interesting from a marketing stand point. The whole story is a testament to how powerful influencer marketing really is.

I wonder how many brands will want to partner with Jerry Media after this. In the netflix doc (that they produced) they laid it all on the FYRE team, which when i watched at first I believed them because i have had clients like they were describing the Fyre team to be.

Then after watching Hulu’s it became apparent that they knew much more than they led on in their doc.

If my agency was marketing something like this and we started to figure out what was going on/being asked to filter negative comments, I would have backed out and told the public exactly why.

They were posting up until the day of… trust me those fuckers knew, they should have did what was right but it seems like they thought they were going to be the exception when it came to getting paid. Which they weren’t, so now they can play victim too! oh and they can also donate to the go fund me page to try and save some face.

if they really felt that bad, why not reach out with that money to that lady sooner, why wait almost 2 years untill 2 documentaries make you look bad to give her back what is hers?

I bet if these documentaries were never made, they would have NEVER gave that woman money back.

The netflix documentary and them donating that money is PR STUNT, their way of saving face.

i would recommend watching both for different reasons though, each one features exclusive interviews, and you can better compare the conflicting talking points, and watching both gives you better insight over the whole story.

Just so crazy that something like this could happen the way it did. The power of influencer marketing is astounding.

https://escapingfinlandia.com/2019/01/21/which-fyre-festival-documentary-is-better-netflix-or-hulu-2-sides-to-every-story-evan-reviews-everything/

So, Whats the take away?

The power of influencer marketing. Im a digital marketer so you know I was gonna go there! But seriously, how could they pull something like this off!? Well, all they had to do was make a bunch of influencers believe it was real and post about it. Thats about it lmao.

There is a GoFundMe for the lady who spent her life savings catering for the Staff and attendees.
https://www.gofundme.com/exuma-point-fyre-fest-debt