Tag Archives: digital marketing

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

Channeling My Inner Gary Vee | Everyday I’m Hustlin’

What is up?! It has been a while since I’ve posted here, I have been so busy this past week. I have been coding a website for the past 3 days straight with only 2 hours of sleep every night. And if your a coder you may know this, the more tired you get the harder it is lol (I Guess that’s with anything).

Hence the title of this article, “Channeling my inner Gary Vee”, my digital mentor always preaches on executing and how he only sleeps about 4 hours a night. When I first started watching him I thought that was crazy, how could someone like him work so hard and still only get 4 hours of sleep.

Well, I figured it out, once I really started hustling, ITS PASSION. I have such a passion to build my company that I have literally been able to operate on very little sleep, yet back in the old days when I would have to wake up early to go work for someone else at a job I wasn’t passionate about, I was always tired, I would come home from those jobs and crash right away!

Now I never want to sleep or do anything if it conflicts with building my dream. All those things that Gary Vee was saying when I first started watching him make even more sense now!

Anyway, thought it would be a good idea to post a little update about what I’ve been doing, the website I’m working on will be finished tonight so I will be able to continue on with the ebooks/resources I’ve been promising on here for awhile. No worries! Everything is coming and it will be amazing!

Stay Tuned, Keep making Moves

-Evan Beale

Sincerity is Key to Building Real Relationships | Organic Growth on Social Media in 2018

Sincerity is key! You have to give a fu*k about what you are doing, but not only that, you need to give a fu*k about other people and what those other people are doing. Don’t just pump out your content asking for people to do something, or buy something from you without actually giving a fu*k about them. People pick up on that shit.

Something I always preach is value. If your reaching out to people, asking them to do something, or if your looking to partner on something, you need to be bringing value every time. A key here is finding out what they will perceive, as having the most value. That’s whats nice “perceived value”, something super valuable to them may not be that big of a deal to you, like a feature or shout out or some money what ever it may be, you now seem to be giving them more value than your receiving, and that’s the key. You just need to figure out what will benefit them the most?

Another part of this is, don’t even worry about how they can help you, don’t even ask! Just focus on delivering value to that said person or brand, and after you help them they will help you without you asking, in my experience this is a major key component to building amazing relationships that last.

Don’t do something for the reward, do it for the journey.

Remember everyone you encounter on the web is just like you, their putting content out their sharing something their passionate about with the world, don’t hate on anything, spread the love, engage, follow, share, like, and I promise you, you will actually start to connect with people. Sincerity is key!

This is just some advice, I see so many people trying to take shortcuts, and wondering why there not getting anywhere, this kind of shit takes time. Put in the work.

-Evan

Introductions / Honest Marketing @ Digital Clinic

Here is a little introduction, I stepped in front of the camera this time so you could put a face to the voice. I tell you why I started making videos, and give you a little insight on all the marketers ads you’ve been seeing.

Now of course what I say in the video is not a blanket statment, if you agree with me then your probably an honest marketer and have nothing to worry about. If you disagree with what I said you may just be who I am talking about.

I have no problem with webinars or courses, as long as they have value. I have a problem when someone that has no real professional experience as a marketer goes online and copy and pastes other peoples knowledge and pass it off as their own master plan that they sell for hundreds of dollars. Let me know your thoughts on the video!

Thanks,

Evan Beale @ Digital Clinic

How to Build a Sales Funnel using WordPress

In my last video about Alternative to Clickfunnels, I talked about how you could build a sales funnels using WordPress. In this video I go more into depth, showing you exactly how to set up a sales funnel landing page within your very own WordPress site.

As I have made clear, clickfunnels is cool, but to me it makes no sense to pay for a third party page builder when your already paying for WordPress. Especially when that page builder is $97 a month.

Watch the video below:

If you don’t want to do it this way, look into Elementor or other page builder plug-ins for WordPress, its nice to keep everything in house and get a nice SEO boost.

It really isn’t hard to make something like this, and it will save you a bunch of money instead of wasting it on an overpriced service.

Clickfunnels Landing Page
Screenshot of Clickfunnels.com

Dissecting this Screenshot:

1. You barely need to code or know how to design to make what I just showed you, or their are free/cheaper options.

2. In the paragraph where he talks about, “being held hostage by the tech nerds you used to tease in high school” – now we all know Russell Wrestled in school, so there might actually be some truth here, I’m beginning to think Russell had a bad encounter with a Developer/Coder he use to tease, and he co-founded clickfunnels solely to cut out “the nerd” lol, either way at the end of the paragraph he says “Pay too much money for something you don’t even know will work” – in all fairness, his service (a page builder) is $97 a month and every time you make a clickfunnel you don’t know if it will work or not, it ultimately comes down to the product and how well you run your ads not your actual funnel. You could have an awesome looking funnel but a crappy product, guess what, it’s not gonna sell.

3. He then talks about how something so simple that should only take minutes somehow becomes hours then days then weeks. – As you can see in my video, it does only take a few minutes, and you can do it yourself, you don’t need to hire some expensive coder.

I am no way attempting to put Russel on blast or anything, hes an awesome entrepreneur and has written some awesome books, the guy has a ton of value he can offer you and clickfunnels has value, but not worth $97 a month when there are just as good, free or cheaper options.

Here is the code I used for my Opt-in Box:

Day-2-Day 5-Step Guide to Organic Growth on Instagram

 .       Instagram is by far the easiest platform to get organic growth, and organic growth is almost more important than paid growth because organic growth is where you’re going to get your real loyal customers from.

.        The simple answer to the question of organic growth on Instagram is simple, its engagement. To get organic growth, a.k.a. non-paid engagement, on your Instagram you must engage with people and post engaging content.

.        This is a lot of hard work and takes a lot of time, and a lot of people don’t want to take the time to do it so they rely heavily on paid reach and Engagement. Although paid reach is amazing, you want to get some organic reach before you start running ads, it will help with social proof once that paid reach gets to your page.

.        So below I will outline the step-by-step guide to what you should be doing when you’re on Instagram to gain organic reach.

1. Post – Your going to want to post at least once a day, for certain profiles that I manage I post three times a day. Your going to need to make sure that the content you’re posting is visually interesting, mentally interesting, and everything overall interesting, nobody’s going to engage with something that isn’t cool looking or is a boring subject. Next you’re going to want to use hashtags that directly relate to the subject matter in your post, you can only use 30 so choose wisely. Another popular way to get people to engage with your post is to ask them a question in the caption of your photo. After you have been posting for a few weeks make sure you check your analytics and see when the best time to post is on each day.

2. Wine and Dine the Top Nine – next you’re going to search all the hashtags that you have been using in your recent posts and select the top nine photos for each hashtag, go into each profile, like multiple pictures of theirs, leave them comments on how much you like their wall, then follow them, then direct message them with either a deal or brief introduction.

3. All the Rest – Your going to do what you did in step 2, but with all the rest of the photos for the tags you have been using, so first do the top 9, then move on to the rest.

4. The Power of the DM – The power of the DM on Instagram is ridiculous, don’t be afraid to use it, whether is just a brief hello and introduction or offering a deal or what ever it may be, a good rule to stick by is that you need to be offering them more value than what your getting in return, otherwise people won’t take the time to do what you want them to do.

5. Feed the Likes – After you start to get followers on Instagram make sure you keep those followers, every time see a photo pop up on your feed make sure you like it or leave a comment, not only does that keep your brand fresh in your followers minds, it also makes sure that they don’t delete you for being a ghost follower.

Download Day-2-Day 5-Step Guide Instagram

Cheaper Alternatives to Clickfunnels

Clickfunnels is great, luckily aside from being a Digital Marketer, I’m a graphic/web designer and do not need the service…

But honestly I don’t think anyone does for $97 a month, you can achieve the same thing with Canvas…

Again clickfunnels is a great service and if you like it I am happy for you but I don’t think people desperately need it at that price, the only reason I point this out is because lately I see a lot of fellow marketers pushing clickfunnels, but not mentioning 1, that they’re getting $37 dollar for every referral, and 2, you can achieve the same effect with FB Canvas and WordPress.

I’m fine with making money through referral programs but I’m gonna be upfront about it and will tell you if there’s a free product that can produce the same results.

I really didn’t want to start making videos because I didn’t want to be one of those “Gurus” or “Mentors” so I probably won’t post to many videos, But I will post videos covering things that I feel not enough people are talking about or need to know. My goal is simple, make money online, with honest marketing.

But again, clickfunnels is great, russell brunson is a very smart guy, and this program could be very useful to certain individuals, especially if your managing multiple businesses ad campaigns.

But if you don’t have the 97 bucks a month to fork over I highly reccomend the alternative options I cover in the video, I may make more videos going more into depth about creating those types of pages in WordPress and Canvas.

What do you think of the video?

Evan @ Digital Clinic

I would also recommend the video below before trying clickfunnels.