Tag Archives: digital clinic

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

Introductions / Honest Marketing @ Digital Clinic

Here is a little introduction, I stepped in front of the camera this time so you could put a face to the voice. I tell you why I started making videos, and give you a little insight on all the marketers ads you’ve been seeing.

Now of course what I say in the video is not a blanket statment, if you agree with me then your probably an honest marketer and have nothing to worry about. If you disagree with what I said you may just be who I am talking about.

I have no problem with webinars or courses, as long as they have value. I have a problem when someone that has no real professional experience as a marketer goes online and copy and pastes other peoples knowledge and pass it off as their own master plan that they sell for hundreds of dollars. Let me know your thoughts on the video!

Thanks,

Evan Beale @ Digital Clinic

Day-2-Day 5-Step Guide to Organic Growth on Instagram

 .       Instagram is by far the easiest platform to get organic growth, and organic growth is almost more important than paid growth because organic growth is where you’re going to get your real loyal customers from.

.        The simple answer to the question of organic growth on Instagram is simple, its engagement. To get organic growth, a.k.a. non-paid engagement, on your Instagram you must engage with people and post engaging content.

.        This is a lot of hard work and takes a lot of time, and a lot of people don’t want to take the time to do it so they rely heavily on paid reach and Engagement. Although paid reach is amazing, you want to get some organic reach before you start running ads, it will help with social proof once that paid reach gets to your page.

.        So below I will outline the step-by-step guide to what you should be doing when you’re on Instagram to gain organic reach.

1. Post – Your going to want to post at least once a day, for certain profiles that I manage I post three times a day. Your going to need to make sure that the content you’re posting is visually interesting, mentally interesting, and everything overall interesting, nobody’s going to engage with something that isn’t cool looking or is a boring subject. Next you’re going to want to use hashtags that directly relate to the subject matter in your post, you can only use 30 so choose wisely. Another popular way to get people to engage with your post is to ask them a question in the caption of your photo. After you have been posting for a few weeks make sure you check your analytics and see when the best time to post is on each day.

2. Wine and Dine the Top Nine – next you’re going to search all the hashtags that you have been using in your recent posts and select the top nine photos for each hashtag, go into each profile, like multiple pictures of theirs, leave them comments on how much you like their wall, then follow them, then direct message them with either a deal or brief introduction.

3. All the Rest – Your going to do what you did in step 2, but with all the rest of the photos for the tags you have been using, so first do the top 9, then move on to the rest.

4. The Power of the DM – The power of the DM on Instagram is ridiculous, don’t be afraid to use it, whether is just a brief hello and introduction or offering a deal or what ever it may be, a good rule to stick by is that you need to be offering them more value than what your getting in return, otherwise people won’t take the time to do what you want them to do.

5. Feed the Likes – After you start to get followers on Instagram make sure you keep those followers, every time see a photo pop up on your feed make sure you like it or leave a comment, not only does that keep your brand fresh in your followers minds, it also makes sure that they don’t delete you for being a ghost follower.

Download Day-2-Day 5-Step Guide Instagram

Cheaper Alternatives to Clickfunnels

Clickfunnels is great, luckily aside from being a Digital Marketer, I’m a graphic/web designer and do not need the service…

But honestly I don’t think anyone does for $97 a month, you can achieve the same thing with Canvas…

Again clickfunnels is a great service and if you like it I am happy for you but I don’t think people desperately need it at that price, the only reason I point this out is because lately I see a lot of fellow marketers pushing clickfunnels, but not mentioning 1, that they’re getting $37 dollar for every referral, and 2, you can achieve the same effect with FB Canvas and WordPress.

I’m fine with making money through referral programs but I’m gonna be upfront about it and will tell you if there’s a free product that can produce the same results.

I really didn’t want to start making videos because I didn’t want to be one of those “Gurus” or “Mentors” so I probably won’t post to many videos, But I will post videos covering things that I feel not enough people are talking about or need to know. My goal is simple, make money online, with honest marketing.

But again, clickfunnels is great, russell brunson is a very smart guy, and this program could be very useful to certain individuals, especially if your managing multiple businesses ad campaigns.

But if you don’t have the 97 bucks a month to fork over I highly reccomend the alternative options I cover in the video, I may make more videos going more into depth about creating those types of pages in WordPress and Canvas.

What do you think of the video?

Evan @ Digital Clinic

I would also recommend the video below before trying clickfunnels.

A Dog is A Good Travel Buddy!

There’s something about my dog dodger’s energy that I can’t help but love. He gets excited about everything in life, but at the same time he is very lazy. He use to pee in the house a lot when he got excited but he doesn’t do that so much anymore, but still gets excited at the sight of anyone.

The best thing about Dodger is how he makes an adventure out of walking through the local forest and fields, and though its not far from Finlandia, it’s still technically off Finlandia so its blog worthy, he makes it seem like we’re miles away, we always discover new hidden spots real close to home, which make my down time fun.

I’ve never taken him on a plane before but I think it would be cool to take him out of country, does anyone have any experience with this? I think he would be too scared to go on a plane.