Tag Archives: audience

The Secret to Ranking on Search Engine Results Page (SERP) | Don’t Try So Hard

How to Rank Higher In Search Results

This may not be what you want to hear, but the true secret to ranking high on SERPs is to not try so hard. Now does that mean to ignore marketing and proper SEO Strategies? Of course not!

What I mean by “Don’t Try so Hard” is that its easy for SEOs or Businesses to focus their efforts entirely on ranking in search engines, this means they are optimizing for Search Engines, not their audience.

Definitely deploy proper white hat strategies, you need to, but don’t sweat the little details, and don’t focus on ranking, focus on your content. The best way to rank on SERPs is to create the best content possible.

“Don’t try so hard” also applies to your content, again does mean you should not have a content strategy and be creative and put thought into your content? Again, of course not! What I mean is that its easy for people to stress over their content so much that it inhibits them from actually creating good content. Relax and have fun with it! Provide value!

Provide Value and They Will Come

The most important thing for your SEO is your content. Make your content valuable, offer resources to help people within your industry and they will see you as an authority. When you offer people value without expecting anything in return amazing things happen, my digital mentor Gary taught me that one, and I have to say like many other things he was dead on!

I promise you if you stop focusing on how you can make money from social media and start focusing on user experience, the money will follow, I promise you.

I see so many people just trying to sell, sell, sell… it gets a bit spammy and offers the user no value up front. That’s the secret, attract businesses by providing value upfront without expecting a check, I know it sounds crazy but this business model is proven.

Its called THE CONTENT!

Everyone is so wrapped up in ranking they forgot about a lil something, its called THE CONTENT!

Sometimes, its necessary to beat a dead horse, but do you guys realize that there are sites with horrible SEO when it comes to things other than content, but they rank high because their content is top notch and drives engagement.

Content, it’s the most important part of all of this. If you have amazing SEO but your content sucks, whats the purpose?

How to Get More Likes/Followers on Facebook | DO NOT BUY SOCIAL FOLLOWERS

Fb-World-Banner
 

Buying A Social Following Can Hurt You!

Someone recently asked me online how they could get more Likes or Followers on their FB Page. Before I could answer someone else jumped in the thread and told this person to BUY likes and followers.

SMH, This is a bad idea.

Now I know it can be discouraging. You take all this time to create a nice FB page or even a website, and you start putting out content regularly, you try to build up your brand but not getting the traffic you expected. Weeks, maybe months have passed and you only have a few scattered likes and followers. You type into google how to get more followers and all these services pop up saying you can pay “200” dollars for “10,000” followers! That looks pretty nice to you right about now.

Please, don’t do this, it will hurt you in the long run.

For 99.99% of these services, the accounts are either; bots or ghost followers. Your not getting a real, engaging audience, your just getting a bigger number under your followers, a number that will hurt you. Some may not care and want to add bots or ghost followers just to appear to others that they have a following, although this may sound nice, again, this will hurt you.

You see when you add a bunch of ghost followers or bots, that’s a huge percentage of your audience that is not engaging with your content, thus bringing down your engagement rate down dramatically. Facebook and Instagram will see this and think that no one finds your content interesting because out of the 10,000 people that follow you only 10 people engaged with the content. This will lower your ranking and position in search results.

So all in all, buying Followers is definitely not a good idea, the only way I would endorse the idea is if a new company(all the ones right now are not legit, unless you know of one, let me know in the comments) got a bunch of social users to sign up with them, categorize those social users by interests and hobbies and then those users got paid for engaging/following with the companies clients that they we’re actually interested in. That would be the basic model needed for me to get behind it, because as of right now, most if not all services only offer bots or ghost followers, which are not doing you any good.

What about Likes?

Now, buying Likes, in my opinion, can’t hurt anything other than your wallet. If there are any negatives that I am missing please feel free to comment below. Buying likes can get you some decent traffic and exposure. If you have a particular hashtag on one of your posts and you go to that hashtags feed and see the top posts have around 5000 likes, so you buy 6000 likes for that post, now you are being displayed in the “Top Posts” Section, which offers a lot of visibility.

Hand-shaking

How to Grow Your Facebook Following, The Right Way

There’s no way to hack your way to the top, if there was than everybody would be up here. Instead of wasting money buying bots and ghost followers, why not do it the right way and spend that money on Ad Campaigns that will result in your brand growing a truly unique, engaged, and loyal audience.

You do not need to spend a million dollars on advertising, you can do as little as $5 a day and see results, but the more money you put in the more results you will see and the faster they will come.

If you need help on a FB Ad strategy check out my “3 Steps to FB Advertising on a Budget”.

You also do not need to spend any money if you don’t want to, you can go completely organic and engage with social users, join groups, and place free ads where they are allowed, its all in how you go about it, I have ran some really successful campaigns that were 100% organic, so I know anyone can pull it off.

The bottom line is, you can not hack your way to the top buying followers. You need to put in the work like the rest of us. Engage with your audience, Post interesting content on a regular basis, always look for creative ways to grow.

Remember what I always say: Creativity is King!

Good Luck

Evan
@ Digital Clinic