Category Archives: digital clinic

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

In the Digital Age of Influencers/Creators, FAKING CONTENT Is becoming more and more common

Click bait, fake thumbnails, fake videos, fake opinions, and trolling, all in the name of attention and likes.

I have been seeing an overwhelming trend of people faking content for views and likes. So much so I felt that I needed to write this post. I think it goes into the mental health and acceptance aspect of social media, people wanting attention and likes so bad, there willing to make a fake video.

LIKE WHY??? If you have the energy to go out and do that, you have the energy to capture/create high quality AUTHENTIC Content that will resonate with your audience so much more than all the hate and trolling you will receive on your fake content.

Lets break this down:

Click Bait

We all see this on a daily basis, Video Titles on Youtube and Facebook, Or article titles saying some OUTLANDISH or controversial shit, maybe something we know not to be true but still need to click it just in case, or maybe the old “man tries to hug a lion… you won’t believe what happens next”, you know something of that nature, now I don’t have a problem with this, but theres a difference between a factual descriptive attention grabbing title and a totally fabricated click bait title. Any way, like I said not as big of a deal as fake thumbnails, and definitely not as big of a deal as fake videos.

Fake Thumbnails

This is a huge pet peeve of mine, and when combined with a shitty click bait title I get even more pissed, like you will see a title that says “top 10 crazy animals you didn’t know existed” and the thumbnail will be some crazy ass photoshopped animal, and if your actually watch the video that picture isn’t even in the video.

Or you see the “10 things you missed” and something in the background is circled with an arrow pointing to it, I notice this on a lot of videos but I watch a lot of marvel videos so look at this one below, they straight up circle a wakandian soldier and did a zoom in crop effect and put kill monger in it with a title of “top 10 Easter eggs you missed in infinity war” like wtf LMAO, and then when you watch this clip they won’t even discuss the shit displayed in the thumbnail. To me this is a bad practice, you can have nice looking thumbnails without doing that shit. But still, all the things I’ve talked about so far have nothing compared to the next subject.

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Fake Videos

I can not believe some of the fake content I am coming across, people are faking some rediciously stupid videos. Again, there doing this for likes, for attention. Its crazy.

Example 1: In this video this kid claims to be quitting marijuana and goes to throw it away in a dumpster, the only thing is in the video you can see the box in which he’s dumping it safely into within the dumpster.

Example 2: This made me even more mad then the 1st example, just because like, at least for the 1st example its something I could believe happening, this video is so staged, this kid goes on an adventure to search a river, in that river he just so happens to find like 5 iPhones, 3 cameras, bags with money in it, and all sorts of other shit thats in 1 foot of clear water, and none of the items were buried, so like, smh. I just don’t get why people do this shit, lol.

I’m aware these videos can not be embedded, click the “Watch on Facebook” to view them.


In conclusion: Don’t Fake Content Kids! It’s not a good look.

Quick Tip: How To Approach Door 2 Door Sales as a Digital Marketer

I realized that I have not yet posted this comment to my site, so here it is, we were in a group talking about cold sales so I shared my technique as no one was talking about doing it this way, everyone was talking about walking door to door with there pad giving the same speech to business owners. I like my way better, you come to them not as a salesman, but as a customer who actually cares and wants to help. Ill expand more on this method in my new “Locally Grown” Project, but for now, read the comment below to hopefully receive some insights and value.

Fire Comment

The Secret to Ranking on Search Engine Results Page (SERP) | Don’t Try So Hard

How to Rank Higher In Search Results

This may not be what you want to hear, but the true secret to ranking high on SERPs is to not try so hard. Now does that mean to ignore marketing and proper SEO Strategies? Of course not!

What I mean by “Don’t Try so Hard” is that its easy for SEOs or Businesses to focus their efforts entirely on ranking in search engines, this means they are optimizing for Search Engines, not their audience.

Definitely deploy proper white hat strategies, you need to, but don’t sweat the little details, and don’t focus on ranking, focus on your content. The best way to rank on SERPs is to create the best content possible.

“Don’t try so hard” also applies to your content, again does mean you should not have a content strategy and be creative and put thought into your content? Again, of course not! What I mean is that its easy for people to stress over their content so much that it inhibits them from actually creating good content. Relax and have fun with it! Provide value!

Provide Value and They Will Come

The most important thing for your SEO is your content. Make your content valuable, offer resources to help people within your industry and they will see you as an authority. When you offer people value without expecting anything in return amazing things happen, my digital mentor Gary taught me that one, and I have to say like many other things he was dead on!

I promise you if you stop focusing on how you can make money from social media and start focusing on user experience, the money will follow, I promise you.

I see so many people just trying to sell, sell, sell… it gets a bit spammy and offers the user no value up front. That’s the secret, attract businesses by providing value upfront without expecting a check, I know it sounds crazy but this business model is proven.

Its called THE CONTENT!

Everyone is so wrapped up in ranking they forgot about a lil something, its called THE CONTENT!

Sometimes, its necessary to beat a dead horse, but do you guys realize that there are sites with horrible SEO when it comes to things other than content, but they rank high because their content is top notch and drives engagement.

Content, it’s the most important part of all of this. If you have amazing SEO but your content sucks, whats the purpose?

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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How to use Influencers to Scale your Social Media without Spending Any Money

Marketing can be a never ending black hole. With so many different places to advertise, all the fees it takes to stay into business, web hosting, services, and all the other marketing expenses can get overwhelming, your paying for ads on FB, IG, Twitter, Youtube, Google, your paying $300 a year on web hosting, $500 a month on SEO Services, and countless other things, then you hear about influencer marketing and think it could grow your business, but you don’t want to fork over any more money for marketing expenses. Well, I show you some ways that you can snag some effective influencers without paying them money.

We all know influencer marketing is huge, and for good reason. Influencer Marketing can bring tremendous value to your social status. Right away it adds social proof to your brand, it shows that you have partnerships and that someone other than yourself endorses your brand, someone that people look to. This drives a ton of new traffic to your page and products.

The thing is though, is that Influencers can be pricey, especially if your looking for someone with 2 million followers. So I wanted to share the strategies that I use to scale my social media accounts with influencers without paying them.

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First of all, you need to realize some one does not need 2 million followers to be an influencer, that for sure makes them a more effective influencer, but even someone with just one follower has the potential of influencing that one person.

Reaching out to multiple Influencers that want 500 dollars for a post can bury you in fees very quickly. I would recommend a few things if you want to start using influencers to grow your brand.

For me to lay this out, lets say your a soccer page on Instagram with 5k followers. Here’s what I would do if I wanted to start using Influencers without any money to do so.

Now first, you need to stop thinking only about how an influencer can help you, and you need to start thinking how you can help each other, this is especially important when your not paying them, if your paying them, you tell them what you want and they do it, but if you not paying them you need to provide them with enough perceived value that their willing to help you out.

The way I do this is mostly with; Shoutouts, Features, or Joint Giveaways.

So for this method I tend to look for people in my niche that have less followers than my page but still a decent amount, they usually are always willing to help out a bigger page in hopes of sharing their audience, the same reason your looking for an influencer.

I will also look for people with the same amount of followers as me, and I will usually reach out to people with double the amount of followers I have, but in my experience if you reach out to people with more than double the amount of your followers, they see that as them having all the power and that your really desperate for an influencer so they will ask for money, but it doesn’t hurt to ask! I have formed partnerships with influencers with hundreds of thousands of followers for free on a page with only 10k followers, its all how you structure and word your proposal.

And when I say look for influencers, all you have to do is simply search hashtags that are related to your niche and start reaching out to those people.

So once I find a list of influencers I want to reach out to, I start thinking of ways that could benefit us both, as I said before, I usually use shoutouts, features, or joint giveaways and the influencers are usually all for it and super excited. Let me explain each method for those who may not understand fully.

1. Shoutouts:

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I will email the influencer something like “Hello, We noticed your page and love your content, when reviewing your page we see many opportunities for the both of us to grow. We would Love to do a shoutout for shoutout if you are willing to partner up for some great marketing with High ROI and no cost!”

Then I would precede to work out the details on the actual post. (Image, Caption, Time, etc.)

2. Features:

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Features are like shoutouts, but in my experience make for better content, which means better engagement, which means, well you get the picture. Features would be, me looking for awesome soccer players with the right amount of followers as described above, I would message them saying “Hello, We love your content, We’re a soccer page that shares only the best content in this niche and we would love to feature some of your content with a shoutout to you of course, let us know what you think or if you have any other ides on ways that we can help each other grow” now if your sticking to people with less or around the same amount of followers as you have, this message should be enough for them to get on board.

Then you just use a repost app and repost their content to your page, or you download their content off of their page and you change it up a bit to make original content and then you post it.

Now this is good for both of you, it gives you content that you didn’t have to create yourself (curated content), and it gives them one more place to share their content giving them more reach and more traffic which means more sales, but you probably figured that out. This method is different from a shoutout because Im not requiring them to give me a shoutout, what I do is I take their content and change it a little bit or edit their videos to make new original content, you don’t have to do this, but it makes for better content and every-time I do this, those people will either repost it cuz they think its awesome that they got shared or they will give you a shoutout anyway on their wall or stories telling people to go check out their feature, people love being featured, Ive only ever had one person say no to me being featured. Being featured makes people feel important, loved, it gives them social proof, its just beneficial to both parties all the way around.

3. Joint-Giveaways:

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Now giveaways are a great way to increase your audience. If you don’t do giveaways I would highly recommend figuring a way out to do them, they are extremely beneficial. Now if your doing giveaways why not reach more people for free.

So here’s what I would do, lets say we’re going to give away a soccer ball. I would find an influencer and Direct Message them something like “Hey we love your page, we are thinking about doing a free giveaway, we were looking to partner with someone for this particular giveaway, we would cover the cost of the product, We think our audience would love you and vice-versa, we are very interested in hearing your thoughts, let us know!”

Then you would work out the details which would be, you guys post the same image, and the caption would discuss the giveaway and the way to enter the give away is to like the post, follow both accounts, and comment “I WANT IT” or whatever you want them to comment. This is driving both audiences to the other ones page and requiring them to follow to enter, increasing both pages follower count, the like and comment are giving you more engagement which makes Instagram’s algorithm favor your post, which leads to more traffic, which leads to more, well again you get the idea.

And there you have it, those are some methods that I am using to reach out and make deals with influencers that help scale my brands, and as you get bigger so do your free influencers.

One thing I can not stress enough, is the power of the DM. Do not be afraid to reach out, even if you think the person will say no or not even reply, who gives a shit, just keep moving on to the next one until you land one.

Marketing is all about being creative, one part of being creative is realizing that money is not the only thing that holds value in this digital age.

-Evan