Category Archives: digital clinic

How to use Influencers to Scale your Social Media without Spending Any Money

Marketing can be a never ending black hole. With so many different places to advertise, all the fees it takes to stay into business, web hosting, services, and all the other marketing expenses can get overwhelming, your paying for ads on FB, IG, Twitter, Youtube, Google, your paying $300 a year on web hosting, $500 a month on SEO Services, and countless other things, then you hear about influencer marketing and think it could grow your business, but you don’t want to fork over any more money for marketing expenses. Well, I show you some ways that you can snag some effective influencers without paying them money.

We all know influencer marketing is huge, and for good reason. Influencer Marketing can bring tremendous value to your social status. Right away it adds social proof to your brand, it shows that you have partnerships and that someone other than yourself endorses your brand, someone that people look to. This drives a ton of new traffic to your page and products.

The thing is though, is that Influencers can be pricey, especially if your looking for someone with 2 million followers. So I wanted to share the strategies that I use to scale my social media accounts with influencers without paying them.

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First of all, you need to realize some one does not need 2 million followers to be an influencer, that for sure makes them a more effective influencer, but even someone with just one follower has the potential of influencing that one person.

Reaching out to multiple Influencers that want 500 dollars for a post can bury you in fees very quickly. I would recommend a few things if you want to start using influencers to grow your brand.

For me to lay this out, lets say your a soccer page on Instagram with 5k followers. Here’s what I would do if I wanted to start using Influencers without any money to do so.

Now first, you need to stop thinking only about how an influencer can help you, and you need to start thinking how you can help each other, this is especially important when your not paying them, if your paying them, you tell them what you want and they do it, but if you not paying them you need to provide them with enough perceived value that their willing to help you out.

The way I do this is mostly with; Shoutouts, Features, or Joint Giveaways.

So for this method I tend to look for people in my niche that have less followers than my page but still a decent amount, they usually are always willing to help out a bigger page in hopes of sharing their audience, the same reason your looking for an influencer.

I will also look for people with the same amount of followers as me, and I will usually reach out to people with double the amount of followers I have, but in my experience if you reach out to people with more than double the amount of your followers, they see that as them having all the power and that your really desperate for an influencer so they will ask for money, but it doesn’t hurt to ask! I have formed partnerships with influencers with hundreds of thousands of followers for free on a page with only 10k followers, its all how you structure and word your proposal.

And when I say look for influencers, all you have to do is simply search hashtags that are related to your niche and start reaching out to those people.

So once I find a list of influencers I want to reach out to, I start thinking of ways that could benefit us both, as I said before, I usually use shoutouts, features, or joint giveaways and the influencers are usually all for it and super excited. Let me explain each method for those who may not understand fully.

1. Shoutouts:

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I will email the influencer something like “Hello, We noticed your page and love your content, when reviewing your page we see many opportunities for the both of us to grow. We would Love to do a shoutout for shoutout if you are willing to partner up for some great marketing with High ROI and no cost!”

Then I would precede to work out the details on the actual post. (Image, Caption, Time, etc.)

2. Features:

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Features are like shoutouts, but in my experience make for better content, which means better engagement, which means, well you get the picture. Features would be, me looking for awesome soccer players with the right amount of followers as described above, I would message them saying “Hello, We love your content, We’re a soccer page that shares only the best content in this niche and we would love to feature some of your content with a shoutout to you of course, let us know what you think or if you have any other ides on ways that we can help each other grow” now if your sticking to people with less or around the same amount of followers as you have, this message should be enough for them to get on board.

Then you just use a repost app and repost their content to your page, or you download their content off of their page and you change it up a bit to make original content and then you post it.

Now this is good for both of you, it gives you content that you didn’t have to create yourself (curated content), and it gives them one more place to share their content giving them more reach and more traffic which means more sales, but you probably figured that out. This method is different from a shoutout because Im not requiring them to give me a shoutout, what I do is I take their content and change it a little bit or edit their videos to make new original content, you don’t have to do this, but it makes for better content and every-time I do this, those people will either repost it cuz they think its awesome that they got shared or they will give you a shoutout anyway on their wall or stories telling people to go check out their feature, people love being featured, Ive only ever had one person say no to me being featured. Being featured makes people feel important, loved, it gives them social proof, its just beneficial to both parties all the way around.

3. Joint-Giveaways:

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Now giveaways are a great way to increase your audience. If you don’t do giveaways I would highly recommend figuring a way out to do them, they are extremely beneficial. Now if your doing giveaways why not reach more people for free.

So here’s what I would do, lets say we’re going to give away a soccer ball. I would find an influencer and Direct Message them something like “Hey we love your page, we are thinking about doing a free giveaway, we were looking to partner with someone for this particular giveaway, we would cover the cost of the product, We think our audience would love you and vice-versa, we are very interested in hearing your thoughts, let us know!”

Then you would work out the details which would be, you guys post the same image, and the caption would discuss the giveaway and the way to enter the give away is to like the post, follow both accounts, and comment “I WANT IT” or whatever you want them to comment. This is driving both audiences to the other ones page and requiring them to follow to enter, increasing both pages follower count, the like and comment are giving you more engagement which makes Instagram’s algorithm favor your post, which leads to more traffic, which leads to more, well again you get the idea.

And there you have it, those are some methods that I am using to reach out and make deals with influencers that help scale my brands, and as you get bigger so do your free influencers.

One thing I can not stress enough, is the power of the DM. Do not be afraid to reach out, even if you think the person will say no or not even reply, who gives a shit, just keep moving on to the next one until you land one.

Marketing is all about being creative, one part of being creative is realizing that money is not the only thing that holds value in this digital age.

-Evan

How to Get More Likes/Followers on Facebook | DO NOT BUY SOCIAL FOLLOWERS

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Buying A Social Following Can Hurt You!

Someone recently asked me online how they could get more Likes or Followers on their FB Page. Before I could answer someone else jumped in the thread and told this person to BUY likes and followers.

SMH, This is a bad idea.

Now I know it can be discouraging. You take all this time to create a nice FB page or even a website, and you start putting out content regularly, you try to build up your brand but not getting the traffic you expected. Weeks, maybe months have passed and you only have a few scattered likes and followers. You type into google how to get more followers and all these services pop up saying you can pay “200” dollars for “10,000” followers! That looks pretty nice to you right about now.

Please, don’t do this, it will hurt you in the long run.

For 99.99% of these services, the accounts are either; bots or ghost followers. Your not getting a real, engaging audience, your just getting a bigger number under your followers, a number that will hurt you. Some may not care and want to add bots or ghost followers just to appear to others that they have a following, although this may sound nice, again, this will hurt you.

You see when you add a bunch of ghost followers or bots, that’s a huge percentage of your audience that is not engaging with your content, thus bringing down your engagement rate down dramatically. Facebook and Instagram will see this and think that no one finds your content interesting because out of the 10,000 people that follow you only 10 people engaged with the content. This will lower your ranking and position in search results.

So all in all, buying Followers is definitely not a good idea, the only way I would endorse the idea is if a new company(all the ones right now are not legit, unless you know of one, let me know in the comments) got a bunch of social users to sign up with them, categorize those social users by interests and hobbies and then those users got paid for engaging/following with the companies clients that they we’re actually interested in. That would be the basic model needed for me to get behind it, because as of right now, most if not all services only offer bots or ghost followers, which are not doing you any good.

What about Likes?

Now, buying Likes, in my opinion, can’t hurt anything other than your wallet. If there are any negatives that I am missing please feel free to comment below. Buying likes can get you some decent traffic and exposure. If you have a particular hashtag on one of your posts and you go to that hashtags feed and see the top posts have around 5000 likes, so you buy 6000 likes for that post, now you are being displayed in the “Top Posts” Section, which offers a lot of visibility.

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How to Grow Your Facebook Following, The Right Way

There’s no way to hack your way to the top, if there was than everybody would be up here. Instead of wasting money buying bots and ghost followers, why not do it the right way and spend that money on Ad Campaigns that will result in your brand growing a truly unique, engaged, and loyal audience.

You do not need to spend a million dollars on advertising, you can do as little as $5 a day and see results, but the more money you put in the more results you will see and the faster they will come.

If you need help on a FB Ad strategy check out my “3 Steps to FB Advertising on a Budget”.

You also do not need to spend any money if you don’t want to, you can go completely organic and engage with social users, join groups, and place free ads where they are allowed, its all in how you go about it, I have ran some really successful campaigns that were 100% organic, so I know anyone can pull it off.

The bottom line is, you can not hack your way to the top buying followers. You need to put in the work like the rest of us. Engage with your audience, Post interesting content on a regular basis, always look for creative ways to grow.

Remember what I always say: Creativity is King!

Good Luck

Evan
@ Digital Clinic

Sincerity is Key to Building Real Relationships | Organic Growth on Social Media in 2018

Sincerity is key! You have to give a fu*k about what you are doing, but not only that, you need to give a fu*k about other people and what those other people are doing. Don’t just pump out your content asking for people to do something, or buy something from you without actually giving a fu*k about them. People pick up on that shit.

Something I always preach is value. If your reaching out to people, asking them to do something, or if your looking to partner on something, you need to be bringing value every time. A key here is finding out what they will perceive, as having the most value. That’s whats nice “perceived value”, something super valuable to them may not be that big of a deal to you, like a feature or shout out or some money what ever it may be, you now seem to be giving them more value than your receiving, and that’s the key. You just need to figure out what will benefit them the most?

Another part of this is, don’t even worry about how they can help you, don’t even ask! Just focus on delivering value to that said person or brand, and after you help them they will help you without you asking, in my experience this is a major key component to building amazing relationships that last.

Don’t do something for the reward, do it for the journey.

Remember everyone you encounter on the web is just like you, their putting content out their sharing something their passionate about with the world, don’t hate on anything, spread the love, engage, follow, share, like, and I promise you, you will actually start to connect with people. Sincerity is key!

This is just some advice, I see so many people trying to take shortcuts, and wondering why there not getting anywhere, this kind of shit takes time. Put in the work.

-Evan

Introductions / Honest Marketing @ Digital Clinic

Here is a little introduction, I stepped in front of the camera this time so you could put a face to the voice. I tell you why I started making videos, and give you a little insight on all the marketers ads you’ve been seeing.

Now of course what I say in the video is not a blanket statment, if you agree with me then your probably an honest marketer and have nothing to worry about. If you disagree with what I said you may just be who I am talking about.

I have no problem with webinars or courses, as long as they have value. I have a problem when someone that has no real professional experience as a marketer goes online and copy and pastes other peoples knowledge and pass it off as their own master plan that they sell for hundreds of dollars. Let me know your thoughts on the video!

Thanks,

Evan Beale @ Digital Clinic

How to Build a Sales Funnel using WordPress

In my last video about Alternative to Clickfunnels, I talked about how you could build a sales funnels using WordPress. In this video I go more into depth, showing you exactly how to set up a sales funnel landing page within your very own WordPress site.

As I have made clear, clickfunnels is cool, but to me it makes no sense to pay for a third party page builder when your already paying for WordPress. Especially when that page builder is $97 a month.

Watch the video below:

If you don’t want to do it this way, look into Elementor or other page builder plug-ins for WordPress, its nice to keep everything in house and get a nice SEO boost.

It really isn’t hard to make something like this, and it will save you a bunch of money instead of wasting it on an overpriced service.

Clickfunnels Landing Page
Screenshot of Clickfunnels.com

Dissecting this Screenshot:

1. You barely need to code or know how to design to make what I just showed you, or their are free/cheaper options.

2. In the paragraph where he talks about, “being held hostage by the tech nerds you used to tease in high school” – now we all know Russell Wrestled in school, so there might actually be some truth here, I’m beginning to think Russell had a bad encounter with a Developer/Coder he use to tease, and he co-founded clickfunnels solely to cut out “the nerd” lol, either way at the end of the paragraph he says “Pay too much money for something you don’t even know will work” – in all fairness, his service (a page builder) is $97 a month and every time you make a clickfunnel you don’t know if it will work or not, it ultimately comes down to the product and how well you run your ads not your actual funnel. You could have an awesome looking funnel but a crappy product, guess what, it’s not gonna sell.

3. He then talks about how something so simple that should only take minutes somehow becomes hours then days then weeks. – As you can see in my video, it does only take a few minutes, and you can do it yourself, you don’t need to hire some expensive coder.

I am no way attempting to put Russel on blast or anything, hes an awesome entrepreneur and has written some awesome books, the guy has a ton of value he can offer you and clickfunnels has value, but not worth $97 a month when there are just as good, free or cheaper options.

Here is the code I used for my Opt-in Box:

Day-2-Day 5-Step Guide to Organic Growth on Instagram

 .       Instagram is by far the easiest platform to get organic growth, and organic growth is almost more important than paid growth because organic growth is where you’re going to get your real loyal customers from.

.        The simple answer to the question of organic growth on Instagram is simple, its engagement. To get organic growth, a.k.a. non-paid engagement, on your Instagram you must engage with people and post engaging content.

.        This is a lot of hard work and takes a lot of time, and a lot of people don’t want to take the time to do it so they rely heavily on paid reach and Engagement. Although paid reach is fine like I said before, organic reach is where your really going to get a lot of people that are willing to support your brand.

.        So below I will outline the step-by-step guide to what you should be doing when you’re on Instagram to gain organic reach.

1. Post – Your going to want to post at least once a day, for certain profiles that I manage I post three times a day. Your going to need to make sure that the content you’re posting is visually interesting, mentally interesting, and everything overall interesting, nobody’s going to engage with something that isn’t cool looking or is a boring subject. Next you’re going to want to use hashtags that directly relate to the subject matter in your post, you can only use 30 so choose wisely. Another popular way to get people to engage with your post is to ask them a question in the caption of your photo. After you have been posting for a few weeks make sure you check your analytics and see when the best time to post is on each day.

2. Wine and Dine the Top Nine – next you’re going to search all the hashtags that you have been using in your recent posts and select the top nine photos for each hashtag, go into each profile, like multiple pictures of theirs, leave them comments on how much you like their wall, then follow them, then direct message them with either a deal or brief introduction.

3. All the Rest – Your going to do what you did in step 2, but with all the rest of the photos for the tags you have been using, so first do the top 9, then move on to the rest.

4. The Power of the DM – The power of the DM on Instagram is ridiculous, don’t be afraid to use it, whether is just a brief hello and introduction or offering a deal or what ever it may be, a good rule to stick by is that you need to be offering them more value than what your getting in return, otherwise people won’t take the time to do what you want them to do.

5. Feed the Likes – After you start to get followers on Instagram make sure you keep those followers, every time see a photo pop up on your feed make sure you like it or leave a comment, not only does that keep your brand fresh in your followers minds, it also makes sure that they don’t delete you for being a ghost follower.

Download Day-2-Day 5-Step Guide Instagram

Cheaper Alternatives to Clickfunnels

Clickfunnels is great, luckily aside from being a Digital Marketer, I’m a graphic/web designer and do not need the service…

But honestly I don’t think anyone does for $97 a month, you can achieve the same thing with Canvas…

Again clickfunnels is a great service and if you like it I am happy for you but I don’t think people desperately need it at that price, the only reason I point this out is because lately I see a lot of fellow marketers pushing clickfunnels, but not mentioning 1, that they’re getting $37 dollar for every referral, and 2, you can achieve the same effect with FB Canvas and WordPress.

I’m fine with making money through referral programs but I’m gonna be upfront about it and will tell you if there’s a free product that can produce the same results.

I really didn’t want to start making videos because I didn’t want to be one of those “Gurus” or “Mentors” so I probably won’t post to many videos, But I will post videos covering things that I feel not enough people are talking about or need to know. My goal is simple, make money online, with honest marketing.

But again, clickfunnels is great, russell brunson is a very smart guy, and this program could be very useful to certain individuals, especially if your managing multiple businesses ad campaigns.

But if you don’t have the 97 bucks a month to fork over I highly reccomend the alternative options I cover in the video, I may make more videos going more into depth about creating those types of pages in WordPress and Canvas.

What do you think of the video?

Evan @ Digital Clinic

I would also recommend the video below before trying clickfunnels.