Captain’s Log: 006 – Restructuring for 2020

Trying to get back on schedule, I’ve been working on so many different things that my time management sort of went out the window. I’ve been restructuring the framework of all my brands yet again, and sort of rethinking what all my brands mean and stand for… in the beginning I sort of published everything together. Then I was afraid of diluting one brands image with another. So I split everything up, created separate pages, websites, and social medias for all these brands.

It was nice keeping everything organized but posting and trying to maintain so many different channels, and grow them, much harder than if you were to just focus on one. I’ve kind of come to the conclusion that I don’t need to split my content into niches and keep them separated. I am the niche. If people have a problem with any content I create, thats their problem. I create content on a wide array of different subjects, that’s what I love to do. Im not going to worry anymore about whether or not one category of my content will turn people away from another category of my content.

To further clarify just to paint the picture, I create content about marketing and helpful tutorials, and other things that may not mesh well with other areas of my content, like Dopely Diverse, my umbrella company in which I publish all my creative outlets under. There lies another example, if your a frequent user of this site, you for sure know I create content around marketing, but you may have never heard of Dopely Diverse. That wasn’t by accident. I tried keeping any brand one could see as “counter-culture” far away from my brands that reside in a more corporate and professional setting.

But to me you can be professional, and real, and the real ones see that, and thats the only people I want to work with anyway, you know what I mean?

So what does this mean?

As far as social media goes, for youtube, I will be moving the Evan Review’s Everything, Digital Clinic, and Escaping Finlandia Youtube Channels and all the respected content over to the Dopely Diverse youtube page and that is where all future content will be posted.

As for Instagram, Content for the brands listed above will now be posted on Dopely Diverse’s Instagram page.

As for Facebook Pages, All brands will keep their individual pages with Dopely Diverse facebook page reposting most of the content from individual pages.

As for the site, much more content will be posted to this site, which is what Ive always wanted, more of everything I do, no censoring, thats why I bought the url: evansworld.digital cuz thats what this site it. Its not just escaping Finlandia anymore, which originally started as a travel blog and grew into all of this. I just love to document everything I do and I know I would regret having to look back at this period and not doing exactly what I wanted for some fear of dumb shit I shouldn’t be worried about in the first place.

This sites gonna go from 100% real to 500% real. Just wait. 2020 Gonna be an amazing year!

-Evan

ps. Thanks for the subscribers and reoccurring users, I see you, thanks for supporting the site

The Next Eminem?

So, I always love discovering new artists. It kinda sucks if your an up coming white rapper cuz if your good your always gonna be labeled as the next Eminem lol. But anyway, so earlier this year I discovered NF, a white christian rapper who doesn’t cuss, doesn’t do drugs, and raps about real life issues such as mental health. The fact that he doesn’t cuss is just impressive because I know I as well as many other rappers use curse words to fill out bars sometimes. His music is super relatable to just about anyone as we all have health with these mental health issues at one time or another.

He’s got many flows in his arsenal, he can rap fast, slow, he can sing rap(is what I call it, still rap but kinda singing), the guy is super talented, and as I said before super impressive with his rhymes, not just because he doesn’t cuss but the technicality is all there, if anyone should be labeled the next Eminem it should be this kid, I guess just the clean version tho? He kind of has a dark demented twist vibe about him which reminds me of slim.

So luckily for me shortly after I discover him he’s on tour visiting my hometown, which is surprising cuz no one ever comes here to perform, a fact that is quickly changing tho thanks to the Clyde theatre and Sweetwater. Anyway, I got tickets got to see him live which was pretty dope.

I will say though, the sound kinda sounded a bit off, I’m not sure what it was, but there was something up, but only for a few songs, most of his songs sounded amazing and everything was on point. There was a bunch of platforms that raised about 12-20 feet in the air which was pretty cool. All in all, solid performance, put on a dope show, I would recommend fans of hip hop to try and catch a show of his.

Back to Nashville for Some Family Time

Nashville is always a cool place to visit. Awesome bars on roofs, beautiful ladies, and a pretty chill vibe. But to be honest we didn’t even make it into downtown Nashville this time. We meant to go but the day we tried it started raining, so we went to see a movie instead. Ended up seeing Toy Story 4, and I ended up almost crying at the end, but don’t worry no spoilers here, I would recommend anyone going to see it, its a well done movie, the animation is superb.

While in Nashville I really wanted to check out the zoo, little fun fact about me, I LOVE ZOOS. Anyway, I’m glad I made that suggestion because we ended up running into Yelawolf! Like how crazy is that, we ended up talking to him a little bit then parted ways but the funny thing is we ended up going the same direction on the same path so we were pretty much walking around the Zoo with Yelawolf, pretty surreal. That was for sure the highlight of the Zoo because other than that it kinda sucked. They were putting away all the animals, which I guess was out fault for showing up late but still, the layout of this zoo sucked as well, I’m not sure who designed it, but they need fired lol.

meagain

Other than that, we didn’t do much else but drink beer and go swimming in the pool, the pool was well needed. I got some pretty cool shots with the new 360 camera and my water proof case. I’m really glad I bought that camera, cant wait to see what else I can capture on it. We went out to eat a few times, can not remember the places names, but all of them were really good, I was satisfied.

We watched Knock Knock, starring Keanu Reeves, and as much as I love the guy, shit did that movie suck, but it was so bad that it was entertaining and funny. I got more than a few laughs from it.

All in all we had some good times with the family, if you haven’t been to Nashville, you’re missing out.

Captain’s Log: 005 – Things Are Moving Fast

I have not done a captains log for a while so I figured I would to let you guys know what’s been going on. Things are moving fast and I’m super excited for what the rest of this year has in store for us.

The newest thing added to the site is the Content Roster & Schedule page, its to help me stay on track with all my content, you can go there to see when you should expect things to drop.

The ERE YouTube page has been launched and 2 new reviews have been uploaded with more always on the way check the content schedule to see when.

A new Digital Clinic article has been posted, its the 1st of a series featuring the worst problem on each social media.

I CREATED A SOCIAL NETWORK. I never thought I would get to say those words, although I did it with plugins I still think its a cool feat, as well as for a good cause, it is a social networking platform exclusively for artists. It’s called Blackbook running through Artist Connect.

Wizard continues to pick up clients and keep me busy, lots of logos, always check out the portfolio section of my site to see my latest designs and please leave feedback it means the world to me to hear that stuff.

Some interesting things are going to be coming out of wizard very soon, so keep an eye out. Its going to be a guidance program of sorts.

New video content is always coming to the youtube channels so make sure to subscribe, you can click the buttons to the left in the sidebar.

New gaming content is also coming. But I mean all sorts of new content is always coming. Constantly designing editing or capturing.

I thank you all for supporting me and sharing his wild experience with me, love you if your reading.

-Evan

The Biggest Problem of Social Media in 2019 | Digital Clinic

Hollow engagement

Im creating a series of articles for Digital Clinic, covering “The Single Biggest Problem on each Social Media Platform” because as we keep moving forward into the digital age, people are creating ways to hack social media and take shortcuts in hopes of becoming an “Influencer” or being able to monetize their social media, NOT KNOWING that these sort of hacks and shortcuts are actually hurting them and ironically probably the only reason their not getting the results they want or expect.

This sort of behavior has no doubt altered the landscape of social media in a negative way. Ranging from Automation Bots, all they way to straight up faking content for likes.

It has made these social medias a shell of what they once were, totally organic, totally authentic, real people engaging with real content. Sadly I don’t think these social media platforms can return to their former glory in regards to these issues. Not as along as its all about vanity metrics. Do Not Worry, all the big ones, Facebook, Youtube, Instagram, and so on and so on. First one up is Instagram.

The Biggest Problem on Instagram

The simple answer to “Whats the biggest problem on Instagram?” Is: Hollow Engagement.

But let me just break this down so everyones clear on what I mean by that. And you have no doubt seen this hollow engagement, and most likely have fallen victim to this fake/hollow engagement.

What I am exactly talking about is Instagram Bots such as Auto Likers, Auto Commenters, Auto Follows, and those things. Again, Im sure you’ve seen the Auto Comments. Some Popular ones are:

1. “You have some great shots in your Gallery! I mean I liked them :)”

2. “I just saw your recent photos. It looks like your photos are getting better with time imo :)”

3. “That shot is amazing” or something along the lines of how awesome your photography is, these can be hard to spot if your a photographer, but say your a graphic designer like me and post a design and someone says. “This shot is so amazing, how did you get so good at photography” its a little easier to notice.

4. “Amazing post” or something along the lines of a very generic compliment on your “post” without mentioning anything specific.

There are of course many other examples we could be posting all day, but you get the idea. This is a major problem on the platform and in my opinion the biggest, its taking away from what Instagram is supposed to be, authentic. This is just making instagram one big circle jerk of hollow engagement and it’s not good for anyone.

At the beginning when these bots were new you could get away with it, but now it is so rampant and obvious that almost everyone and their grandmother can tell if a comment or even other engagement is authentic or bot-like.

So that being said it should come at no surprise that this will hurt your brand more than help. People are recognizing these behaviors and reacting in a negative manner, most of the time the people will delete your bot comment because they don’t want their comment sections cluttered with spam. Sometimes they may go as far as reporting you for spam, and then you can be in trouble of being suspended, perhaps even getting your account dis-activated.

What Instagram is and/or could be doing about it?

This sort of behavior has always been against Instagram TOS, but it seems like they never really did anything about it. Until a few years ago, in mid 2017 when they made a big push and forced closed the doors of many Automation Services, but obviously this behavior has continued, not only because people/companys/app developers find loop holes, or ways around things, but also because it seems as if Instagram only battles this type of Behavior in waves, at least thats my analysis. It seems like they always make a big deal about how they’re gonna fix it, Some of the biggest Automation tools lose dam near all their previous features causing them to shut down, but then the noise dies down and business continues as usual.

My only sure solution I would suppose would be to deploy an A.I (as long as its not called skynet) that searches and analyzes this sort of thing, I’m sure their would or could be issues as first but I think once kinks are worked out it could be beneficial.

What do you guys think about all these bots that flood social media, really just takes away from what its supposed to be. Maybe when instagram hides likes maybe things will change for the better, who knows only time will tell. Let me know what you think about bots below? Are you as tired o fhem as I am?

The Founder/McDonalds Review | Evan Reviews Everything

The Founder

4/5

Great movie, well done, good casting, its gonna be a yes from me dawg.

Man. I knew there was a reason I hated McDonalds. And no, its not just because they have THE SHITTIEST food in the fast food industry. But because of the “why” they have the shittiest food.

I never knew the story of McDonalds. But it’s one I’ve heard 1000 times. Piece of shit business/corporate man ruining the artistic vision of ones dreams.

This is a sad story… and again one that happens to many times in this world.. if you were like me and haven’t watched this yet and do not know the story ill fill you in (spoiler but its history so) Ray Kroc, a struggling and greedy businessman sees opportunity when he stumbles upon what he sees as the most revolutional restaurant in the industry, the real piece of art, the vision, crafted by 2 brothers who started with nothing but a dream. Long story short he ends up screwing them by making a ton of changes they don’t want as well as buying the land that the McDonalds are built on, making a huge profit.

In the end, the brothers sell their shares of the company to Kroc, but he has to screw them one last time by not including the royalties in the written contracts, instead he gave them his word that he would pay them. I would not have trusted him.

This dood robbed them. And I realize he’s dead and everything but I still see Mcdonalds as this evil corporation, because that’s what they are.

Too bad it couldn’t have been the Macdonalds brothers vision.

Everything they didn’t want to go wrong with their brand did because of Kroc, the quality fell, tremendously I assume by peoples reaction in this movie eating McDonalds from back in the day lol. Not everyone had their vision. Not everyone cared, look at the McDonalds of today, disgusting.

And because of that, IMO, McDonalds is the worst Fast Food Franchise out there, when if it stuck to the original vision is could be on the scale of in-and-out. Im sure McDonalds is bigger but quality is what matters and any person in their right mind would pick a in-and-out burger over McDonalds every day of the week.

Anyway, DONT EAT MCDONALDS!!! Thats My review on that.

BUT DO WATCH THE FOUNDER, GREAT MOVIE AND GREAT PERFORMANCE BY MICHAEL KEATON!

Triple Frontier Bomb Review (No Spoilers) | ERE

So HOLY SHIT! We are here! Triple Frontier is finally on Netflix and this is something I’ve been waiting for since the first time I saw the trailer, its got my boys Ben Affleck and Charlie Hunnam in it, as well as Oscar Isaac, Garrett Hedlund and Pedro Pascal which equals one of hell of a team, the casting for this movie was superb, arguably the most stacked lineup of 2019.

So without giving too much away cuz we all know that’s not what my reviews are about, the movie is about these guys going to get some money from a drug lord. Right off the bat you have a feeling things aren’t going to go as planned. That feeling or suspicion if you will, is soon confirmed. A crazy mission ensues and I was literally on the edge of my seat for most the movie, the suspense in this movie is real.

The soundtrack and score for the movie were great and added to the suspense, the cinematography was really nice, amazing shots and lighting, awesome action scenes, I took notice of one scene in particular when they are clearing rooms in a house, excellent camera work and choreography.

The story is amazing, action packed, and tragic. The screenplay and story are by Mark Boal, the writer who brought us the likes of “The Hurt Locker” and “Zero Dark Thirty”, which are amazing movies. This was genuinely one of the better movies I have seen lately, now that I think about it, I’m sure its my favorite movie of the year so far, unless Im forgetting one. I was never bored, and the movie picks up pretty quick and keeps on going.

If you made it this far Im sure you can conclude that I highly recommend this film, which is live on Netflix right now!

Go check it out and support these badass actors. Its just nice when every once in a while a movie comes out and every thing comes together, great director, all star cast, and everything else behind the scenes, I have such a high level of appreciation for this shit.


Captain’s Log: 004 – It’s Been One Month

Hello Hello.

It’s been one month since I last posted? That can’t be right. But now that I think about it, it may very well be correct, lol. I wish I could be posting more here but as you guys know I am spread very thin, which usually isn’t too big a trouble, but lately I’ve been dealing with health issues, mainly my stomach, and now I’m on new medicine which seems to have more negative side effects. I’m trying to get healthy before anything because I’m just tired of feeling like this. Whats the point of doing anything if you feel like shit all the time??

And that’s exactly the boat I’m in, seems like my stomach problems, ocd and anxiety are just getting worse and worse and the doctors aren’t giving me what I need, but we will see. Anyway I’ll post more on that in a seperate lifestyle post, I have been wanting to write more about those things since there such a big part of my life…

As for the captains log, there has been new articles added since the last log, but as i stated above, they are a month old. But after this goes live I am also posting a new ERE review for the new movie Triple Frontier. Other than that, I have a few things planned for the sight and upgrades to my setup, but for now, I will announce those things as they go live.

Thank you Thank you.
-evan

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Which Fyre Festival Documentary is Better? Netflix or Hulu? | 2 Sides to every Story | Evan Reviews Everything

If somehow you missed the fiasco which was Fyre Festival when it originally happened back in 2007, I’m sure you have heard about it more in great detail this past week with the release of 2 documentaries, a Netflix Documentary called “Fyre: The Greatest Party that Never Happened” and a Hulu Documentary called “Fyre Fruad”.

We all had a laugh at rich millennial’s expense back in 2007 when they quickly realized their THOUSANDS OF DOLLARS luxurious getaway to Pablo’s Oscobar’s island for fine cuisine and top of the line musical performances with beautiful models and influencers was actually a SCAM. It was a huge cultural moment and dominated the social feeds with countless viral videos, pictures, and memes all poking fun at the “poor” rich kids.

As a festival goer I could perhaps feel bad for some of these people, but to me, these are the same kind of people(for the most part) that go to Coachella, because its fucking Coachella, they don’t go for the experience or music, they just want an instagram picture there and to be able to say they were there.

That being said, there are a lot of people to feel sorry for in this story. The locals of Exuma Point that were never paid, Fyre Fest staff never paid, Maryann Rolle who spent 50,000 of her personal savings to cater to the attendees and staff, Fyre Media Staff left with debt on personal cards, investors being lied to and losing millions and countless more.

So which one would I say is better and recommend?

Well both. For different reasons. I think you should watch both to get both perspectives.

The Netflix Documentary
  • Features alot of exclusive behind the scenes footage of the early stages of shitty planning leading up to the epic failure of Fyre.
  • Includes interviews from previous Fyre Team Members and people from Exuma Point that were directly affected.
  • The build up of hype for the influencers just to see that change so quickly is priceless
The Hulu Documentary
  • Goes more into depth about the leading up to Fyre Fest, as well as an interesting look at financial specifics in which Billy was committing criminal offenses.
  • Includes interviews from an (ex) Jerry Media Employee that is quite a revealing look into the Media Company’s role in all of this, as well an interview from previous employees of Billy Macfarland, as well as an interview from Billy Macfarland himself.
  • With the Interview from Billy, he is asked some real legitimate questions about the fraud he was committing and the look on his face/delayed response really expose this POS as a pathological liar.
  • This documentary call’s Jerry Media out for their involvement, the statements made by the ex-employee paint a different picture than that painted by Jerry Media in the Netflix Doc(I wonder why? See below)

Things I don’t like about these Documentaries

The Netflix Documentary
  • This documentary was produced by Jerry Media, and while they don’t paint themselves to be saints, they try to neglect some of the responsibility by putting it on the Fyre Team.
The Hulu Documentary
  • Hulu paid Billy Macfarland for his interview.

My final thoughts on Billy,

He is not remorseful and he doesn’t see anything wrong in the things he has done. Doods a POS. The whole thing was a scam from the get go. And he knew it.

the worst thing about these fyre fest documentaries is that the very scammers responsible for Fyre Fest are profiting from them.

#FUCKfuckjerry

Its all very interesting from a marketing stand point. The whole story is a testament to how powerful influencer marketing really is.

I wonder how many brands will want to partner with Jerry Media after this. In the netflix doc (that they produced) they laid it all on the FYRE team, which when i watched at first I believed them because i have had clients like they were describing the Fyre team to be.

Then after watching Hulu’s it became apparent that they knew much more than they led on in their doc.

If my agency was marketing something like this and we started to figure out what was going on/being asked to filter negative comments, I would have backed out and told the public exactly why.

They were posting up until the day of… trust me those fuckers knew, they should have did what was right but it seems like they thought they were going to be the exception when it came to getting paid. Which they weren’t, so now they can play victim too! oh and they can also donate to the go fund me page to try and save some face.

if they really felt that bad, why not reach out with that money to that lady sooner, why wait almost 2 years untill 2 documentaries make you look bad to give her back what is hers?

I bet if these documentaries were never made, they would have NEVER gave that woman money back.

The netflix documentary and them donating that money is PR STUNT, their way of saving face.

i would recommend watching both for different reasons though, each one features exclusive interviews, and you can better compare the conflicting talking points, and watching both gives you better insight over the whole story.

Just so crazy that something like this could happen the way it did. The power of influencer marketing is astounding.

https://escapingfinlandia.com/2019/01/21/which-fyre-festival-documentary-is-better-netflix-or-hulu-2-sides-to-every-story-evan-reviews-everything/

So, Whats the take away?

The power of influencer marketing. Im a digital marketer so you know I was gonna go there! But seriously, how could they pull something like this off!? Well, all they had to do was make a bunch of influencers believe it was real and post about it. Thats about it lmao.

There is a GoFundMe for the lady who spent her life savings catering for the Staff and attendees.
https://www.gofundme.com/exuma-point-fyre-fest-debt

Digital Clinic | Digital Lifestyle Blog