Captain’s Log: 001 |Recent Site Expansions

I have been so busy that I haven’t posted much other than posting about how I’m so busy I don’t have time to post lol. I’m trying to work better on time management but its hard when your doing so much. But I am working on a lot of great content for all my pillars. My content takes me a long time to create from start to finish due to my other responsibilities but content is coming along.

A few days ago I launched The Digital Outreach Program, its a landing page I set up that I can send people to when I see them falling victim to a scam. For now its focused on Facebook Scams because thats what I’m seeing heavily in the groups, but I will always be adding more scams to it.

Last night I launched the landing page for Evan Reviews Everything, a little side project I’ve been working on for fun, I like reviewing and giving recommendations because I love sharing great works of art with people who may otherwise not have seen it. I have a Facebook Page and a YouTube Channel set up as well.

I have another expansion planned for the site but thats down the road, gonna take a little more planning before I roll that project out.

Other than that I have been coding/designing/marketing my ass off for my clients. Check out my Facebook Page, Digital Clinic, for marketing tips, and download my ebook for a good introduction on how I make my money.

Much Love,

Evan.

The Secret to Ranking on Search Engine Results Page (SERP) | Don’t Try So Hard

How to Rank Higher In Search Results

This may not be what you want to hear, but the true secret to ranking high on SERPs is to not try so hard. Now does that mean to ignore marketing and proper SEO Strategies? Of course not!

What I mean by “Don’t Try so Hard” is that its easy for SEOs or Businesses to focus their efforts entirely on ranking in search engines, this means they are optimizing for Search Engines, not their audience.

Definitely deploy proper white hat strategies, you need to, but don’t sweat the little details, and don’t focus on ranking, focus on your content. The best way to rank on SERPs is to create the best content possible.

“Don’t try so hard” also applies to your content, again does mean you should not have a content strategy and be creative and put thought into your content? Again, of course not! What I mean is that its easy for people to stress over their content so much that it inhibits them from actually creating good content. Relax and have fun with it! Provide value!

Provide Value and They Will Come

The most important thing for your SEO is your content. Make your content valuable, offer resources to help people within your industry and they will see you as an authority. When you offer people value without expecting anything in return amazing things happen, my digital mentor Gary taught me that one, and I have to say like many other things he was dead on!

I promise you if you stop focusing on how you can make money from social media and start focusing on user experience, the money will follow, I promise you.

I see so many people just trying to sell, sell, sell… it gets a bit spammy and offers the user no value up front. That’s the secret, attract businesses by providing value upfront without expecting a check, I know it sounds crazy but this business model is proven.

Its called THE CONTENT!

Everyone is so wrapped up in ranking they forgot about a lil something, its called THE CONTENT!

Sometimes, its necessary to beat a dead horse, but do you guys realize that there are sites with horrible SEO when it comes to things other than content, but they rank high because their content is top notch and drives engagement.

Content, it’s the most important part of all of this. If you have amazing SEO but your content sucks, whats the purpose?

#SayNoToBlackHat | Say Yes to Honest Marketing in 2018

There are 3 colors of hats in this game; white, grey, and black.

White Hat Strategies

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These are the strategies that us, real, honest marketers use. These strategies include any marketing efforts focused on content and bringing value to the audience. Proper SEO, amazing content, user focused, organic growth/management, while running paid ads.

Grey Hat Strategies

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These strategies fall in between ethical practice(white) and unethical practice(black), a grey area if you will(hence the name). Sometimes a mixture of components from black hat and white hat marketing. Some may call it being less then honest. Purchasing emails from a third party, trying to lower competitions ranking, duplicating/spinning content, and many more would fall under this category.

Black Hat Strategies

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These are the unethical strategies that horrible marketers and posers use to pump out quick results for clients to turn a quick profit, half the time the results are fake the other half the time those results are in danger of disappearing any second from being penalized by google. Black hat strategies include anything that you do specifically for the sole purpose of ranking higher in search engines.

So many things fall into this category, Private Blog Networks, Buying Engagement/followers, buying backlinks, buying data from third parties, scraping data, and many, many other things that if you try or try to provide for a client you will eventually be penalized and your site will essentially be dead.

Why You Shouldn’t Use Black Hat Marketing Strategies!

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Reputation is everything in this game. Once you get outed as a Black Hat, its over. You Lose. Not only should you not want to do black hat strategies because it could kill yours or your clients site. But you shouldn’t want to implement these types of strategies because you shouldn’t want to be remembered as a piece of shit scumbag that scams people out of proper marketing so they can make a quick buck.

I see it everyday, people falling for all these scams, their buying fake engagement from a shady dood on facebook, then 20 min later posting how this guy ripped them off. BIG SURPRISE!

Please do not waste your money on fake engagement, there is literally NO VALUE for anyone doing that. Instead run your page the right way and use that money for good by running paid ads on facebook, you will be surprised what happens.

Funny and True Story If You Can Believe It!

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Someone tried debating me on this issue. Citing a study that some one in Britain did claiming that if you run promotions on your page to get more likes you will find that you get fake/bots/ghost followers. So he said why would we waste money and time doing that when its the same thing.

First of all I am not talking about boosting your page for likes, I am talking about detailed-data oriented targeting implemented into specialized ad campaigns that drive conversions, thus leading to a increase in following and engagement.

Yes, sometimes even on ads you will get a FEW fake follows or likes, but the only reason that is, is because of black hat services like these in the first place. Second, would you rather spend some money and see high ROI, valuable growth, with maybe a FEW fake likes and follows, or would you rather buy fake engagement and have it ALL be worthless, no ROI, or any other black hat service your throwing your money away and potentially killing your site and wasting all your hard  work and progress.

I told those same words to the guy, and he still went with fake engagement, I DO NOT UNDERSTAND HIS WAY OF THINKING. He wont last long at all!

How To Make Sure You’re Only Using White Hat!

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Want to make sure you are always deploying white hat strategies? Its quite simple, stop posting for the search engines. Stop optimizing for the search engines. Post and Optimize for you audience. They come first, the rest will follow, I promise you. Focus on bringing others value, real honest value. Great things will happen. I’ve seen it time and time again.

-Evan
@ Digital Clinic

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Life as of Late | Busy, Busy, Busy.

Hello!

I have been busy! I am working on multiple projects at the moment, very excited about all of them, even more excited about being done with them and moving on to the next set.

I am working on some new pages for the site, I am launching my review page here within a few days, as well as updating my about page and my services page. I have been so busy working on other things, I haven’t been able to update this site as much, but I’ve been slowly working on all aspects and am super excited on the results I’m coming up with. Even more excited to share with everyone.

I have a new project that has top priority, titled “Project: Night Owl” super stoked on this opportunity, gonna keep this one under wraps until its complete which could take a few months, no worries I am documenting all the behind the scenes, should make for some awesome content.

I am working on putting together my EDC post, and editing together all of my footage, should make for a nice read.

I have a few Instagram accounts available for sale through my side hustle, CyberWorkz. Also, I am moving CyberWorkz into the Influencer game, I’ve been thinking about this for a while, I know so many people that can be influencers that don’t know anything about it. I have been wanting to take some people with the potential and guide them to influencer status. If you are interested you should DM me, I am working on a dedicated page for CyberWorkz that will be hosted on this page.

I am working on a lot of Graphic and Web Design projects for various clients, this has been taking most of my time, but no worries, everything is moving along.

Cant wait to finish up my current projects, its time, lol.

And Once Again, my ebooks are coming, there gonna be good, I want them to be truly unique and real, so I’m in no hurry!

-Evan *stay tuned

Pretty Lights Live | The Fillmore | Detroit, MI


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Seeing Pretty Lights Live at The Fillmore in Detroit was a last minute plan that me and Ryan threw together just in time. On our way up to Detroit we stoped in pokagon to go tabagogging with Ryan’s family, I didn’t even know what it was until we did it, it was a lot of fun though and Ryan got some sick footage with his GoPro. We continued on our journey to meet our friends Laura and GIRL and to get down to some pretty lights. We got to the Fillmore and had to wait in a decent line, it wouldn’t have been bad if it wasn’t so cold. What was crazy to me is that there were girls wearing short shorts and skirts and all this other crazy shit, it was too darn cold for that. The first night I had to accidentally sneak in a knife because I forgot to unclip it from my bet, I was worried they would find it and take it. But anyway we got inside and Pretty Lights began fairly quickly, we all danced our asses off and had a great time. It was nice getting away and spending such a good time with good friends, thats what life’s all about.

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Nashville | Downtown, Nashville, TN

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Me and my Brother decided to go down to Nashville to see my Mom’s new house down there. She and my stepdad sure do have an eye when it comes to picking out awesome houses. Her place is stunning, in a wonderful area, and she has a pool as well as a awesome guesthouse with a hot tub, its a little slice of heaven. Her place is just outside of Nashville.

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We went out to explore Nashville with my family, it was a lot of fun, such an awesome city. Almost every bar had an upstairs deck area over looking the river which was a stunning view. The weekend we happened to be there, college races were going on the river so it just added to the scene, it was awesome. There were a lot of underground bars there too which I found very cool, we walked by the Coyote Ugly Saloon so of course we had to walk in there. And of course everyone in there was on the bar going crazy taking belly shots and that sort, I thought it was a good time but we didn’t stay long.

We walked in to a candy story down there and ran into Kelly Ann Conway, President Trump’s Campaign Manager, I was hoping to run into Reese Witherspoon, but I suppose it was kinda cool to see her in person, didn’t move me one bit though, but if I had ran into Reese Witherspoon that would have been a different story.

We pretty much went thru every bar, and I gotta say they were all really cool, all of them had country themes and had a lot of nice wooden furniture and nice lighting, and seemed like a good atmosphere and nice people in each bar we went to. I really want to go back and have a drink at night on one of those rooftops, sounds like a good time.

We went to a local spot down there, and for the life of me I cant remember the name, all I know is I got some pulled pork from there and it was amazing, not the best I ever had but some of the best, and they had a nice selection of sauces there. Ill have to edit this later once I ask my Mother the name of that Restaurant.

We enjoyed some Budweisers while we swam in the pool and relaxed in the hot tub while catching up with our mom and step dad. It was such a nice area in their backyard, there were houses near by but it was very secluded with their tall plants and fence.

I gotta say I loved the Nashville area and can’t wait to go back.

Life is Beautiful 2017 | Downtown, Fremont | Las Vegas, NV


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Life is Beautiful was a very unique experience as it was my first time attending the festival as well as my first time being in Las Vegas, I had been there once before, but I was young so that doesn’t count, the only memory of that I have is Treasure Island lol. Anyway, Life is Beautiful had an amazing line-up, and after having to skip the amazing line-up that Camp Bisco had to offer I had to make it to Life Is Beautiful, I made all my arrangements months in advance and invited my friend Paige to come with me.

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I didn’t expect anything less when I found slot machines in the boarding area and throughout the airport, to be honest it seemed more like a casino than an airport. That might be a bit of an exaggeration but you get my point. I think I had to wait a while for Paige’s plane to land, I stopped in a bar and got a lil pregame in before we hit the town.

We took an uber from the airport to our hotel and driving into downtown Vegas was a treat, the place doesn’t even seem like a city, its more like a giant theme park, or at least that’s how It feels for me. We stayed at “The D” which was right down the street from the Life Is Beautiful Festival on Fremont. The hotel was super nice and their casino was nicely laid out, we didn’t walk away with millions but I do have a 0.05 voucher from that casino so you know, that’s something, lol.

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The first day of the festival was incredible, we had some tasty drinks and had some amazing food. Their were about 25 different food trucks their, each one a unique and delicious choice for any hungry belly. They had some really cool art displays, like the art motel and all these other buildings dedicated to art which had amazing pieces from artist all over.

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The people at this festival, like most other festivals, were all about peace and positive vibes, its so nice to get away and spend a week listening to awesome music with such like-minded people. We met a lot of people and I actually ended up talking to a news reporter and landed a interview with her and ended up on the news, lol. Paige got a video and you can see it online, I I have to download it before they delete it, we talked for ever, I really popped, but then they cut me up into like 15 seconds and make me look dumb, lol oh well.

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Through the three days of the festival we heard some amazing sets by Lorde, 2 Chains, Slightly Stoopid, Zeds Dead, Tchami, Big Gigantic, Kaskade, Wiz Khalifa, Schoolboy Q, Tycho, Lil Dicky, Gorillaz, The XX, Pretty Lights, MGMT, De La Soul, Vince Staples, Pusha T, Big Wild and a few others. Each performance was top notch, I loved every minute of it. Pretty Lights had the best set hands down, it was perhaps my favorite set I’ve seen of him and I’ve seen quite a few, the lights were on point. Another show that was sick was Slightly Stoopid, I’ve been wanting to see them for a very long time, and they did not disappoint.

The Festival grounds were littered with amazing art pieces, like this bear that was poly-art, it was super psychedelic and had amazing colors when lit up at night. There were super detailed murals on all of the walls, we were surrounded by such awesome art on all sides it was easy to get lost.

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All in all the festival was amazing and as long as they have a good line-up I would recommend going, it was money well spent.

Unfortunately we were only in Vegas for a few days for the festival so we had limited time to check out the entire city. I wanted to bungee jump off the needle down there but we didn’t have time. Another thing we wanted to check out was the pawn shop featured in Pawn Stars, but again ran out of time. One cool thing we did do, was go to a Criss Angel Show, and let me tell you that blew my freaking mind! If you are thinking about going I would say stop thinking and just do it!! Me and Paige walked out of there questioning reality, that’s how good it was, he’s incredible and I tip my hat, he really is the mind freak, lol. We also hit up the zip line on Fremont and that was really cool, it wasn’t too much money and I would say its worth it, plus you can buy pictures of yourself at the end, its a lot of fun, better try it.

We had a lot of fun going to Vegas, had a lot of of laughs, A LOT OF GOOD FOOD, met some cool people, lost some money but walked away with 4 cents, I plan on coming back for EDC 2018, so that’s a good time I look forward to.

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