The Founder/McDonalds Review | Evan Reviews Everything

The Founder

4/5

Great movie, well done, good casting, its gonna be a yes from me dawg.

Man. I knew there was a reason I hated McDonalds. And no, its not just because they have THE SHITTIEST food in the fast food industry. But because of the “why” they have the shittiest food.

I never knew the story of McDonalds. But it’s one I’ve heard 1000 times. Piece of shit business/corporate man ruining the artistic vision of ones dreams.

This is a sad story… and again one that happens to many times in this world.. if you were like me and haven’t watched this yet and do not know the story ill fill you in (spoiler but its history so) Ray Kroc, a struggling and greedy businessman sees opportunity when he stumbles upon what he sees as the most revolutional restaurant in the industry, the real piece of art, the vision, crafted by 2 brothers who started with nothing but a dream. Long story short he ends up screwing them by making a ton of changes they don’t want as well as buying the land that the McDonalds are built on, making a huge profit.

In the end, the brothers sell their shares of the company to Kroc, but he has to screw them one last time by not including the royalties in the written contracts, instead he gave them his word that he would pay them. I would not have trusted him.

This dood robbed them. And I realize he’s dead and everything but I still see Mcdonalds as this evil corporation, because that’s what they are.

Too bad it couldn’t have been the Macdonalds brothers vision.

Everything they didn’t want to go wrong with their brand did because of Kroc, the quality fell, tremendously I assume by peoples reaction in this movie eating McDonalds from back in the day lol. Not everyone had their vision. Not everyone cared, look at the McDonalds of today, disgusting.

And because of that, IMO, McDonalds is the worst Fast Food Franchise out there, when if it stuck to the original vision is could be on the scale of in-and-out. Im sure McDonalds is bigger but quality is what matters and any person in their right mind would pick a in-and-out burger over McDonalds every day of the week.

Anyway, DONT EAT MCDONALDS!!! Thats My review on that.

BUT DO WATCH THE FOUNDER, GREAT MOVIE AND GREAT PERFORMANCE BY MICHAEL KEATON!

Triple Frontier Bomb Review (No Spoilers) | ERE

So HOLY SHIT! We are here! Triple Frontier is finally on Netflix and this is something I’ve been waiting for since the first time I saw the trailer, its got my boys Ben Affleck and Charlie Hunnam in it, as well as Oscar Isaac, Garrett Hedlund and Pedro Pascal which equals one of hell of a team, the casting for this movie was superb, arguably the most stacked lineup of 2019.

So without giving too much away cuz we all know that’s not what my reviews are about, the movie is about these guys going to get some money from a drug lord. Right off the bat you have a feeling things aren’t going to go as planned. That feeling or suspicion if you will, is soon confirmed. A crazy mission ensues and I was literally on the edge of my seat for most the movie, the suspense in this movie is real.

The soundtrack and score for the movie were great and added to the suspense, the cinematography was really nice, amazing shots and lighting, awesome action scenes, I took notice of one scene in particular when they are clearing rooms in a house, excellent camera work and choreography.

The story is amazing, action packed, and tragic. The screenplay and story are by Mark Boal, the writer who brought us the likes of “The Hurt Locker” and “Zero Dark Thirty”, which are amazing movies. This was genuinely one of the better movies I have seen lately, now that I think about it, I’m sure its my favorite movie of the year so far, unless Im forgetting one. I was never bored, and the movie picks up pretty quick and keeps on going.

If you made it this far Im sure you can conclude that I highly recommend this film, which is live on Netflix right now!

Go check it out and support these badass actors. Its just nice when every once in a while a movie comes out and every thing comes together, great director, all star cast, and everything else behind the scenes, I have such a high level of appreciation for this shit.


Captain’s Log: 004 – It’s Been One Month

Hello Hello.

It’s been one month since I last posted? That can’t be right. But now that I think about it, it may very well be correct, lol. I wish I could be posting more here but as you guys know I am spread very thin, which usually isn’t too big a trouble, but lately I’ve been dealing with health issues, mainly my stomach, and now I’m on new medicine which seems to have more negative side effects. I’m trying to get healthy before anything because I’m just tired of feeling like this. Whats the point of doing anything if you feel like shit all the time??

And that’s exactly the boat I’m in, seems like my stomach problems, ocd and anxiety are just getting worse and worse and the doctors aren’t giving me what I need, but we will see. Anyway I’ll post more on that in a seperate lifestyle post, I have been wanting to write more about those things since there such a big part of my life…

As for the captains log, there has been new articles added since the last log, but as i stated above, they are a month old. But after this goes live I am also posting a new ERE review for the new movie Triple Frontier. Other than that, I have a few things planned for the sight and upgrades to my setup, but for now, I will announce those things as they go live.

Thank you Thank you.
-evan

Is there a max limit to how many times you should post on Instagram in a day? | Digital Clinic

Lots of people will say yes, and up until recently I would have been one of those people. I would have told you not to post more than 3 times, unless what your posting is very high quality content. The reason for me and many others saying this is because you don’t want to clutter your followers feed with a shit ton of content that they may not see as “high quality”.

But with the current landscape of Instagram, I would say there’s no limit, as long as you’re smart about it. Let me explain those two things.

1. So, I am now saying, I believe there’s no limit because of the current climate or landscape of Instagram. What I mean by that is Instagram is very slowly(and not totally) becoming facebook, in regards to pay to play. Instagram use to be the King of Organic Reach(a title now held by Pinterest) and its still a great place for Organic Reach, but they have been killing it off more and more as time goes on, of course because they want you to pay for ads. So what does this have to do with the limit of posting you should do? Well with organic reach falling, that means when you post something and you have a large following, only a smaller and smaller percentage of your followers may see your post in their feed. With this being the case, I believe one can now worry less about cluttering your followers feed not only that but I feel as if one should see the need to post MORE content.

2. BUT, you still need to be smart about it, and when I say this I pretty much mean, post quality content! And use hashtags wisely, as in, do not use the same ones over and over, create different types of content where you can branch out and use different hashtags maximizing your reach.

So my opinion, backed by what I see and live(I’ve been experimenting with the algorithm quite a bit lately), you shouldn’t have to worry about posting too much these days, in fact you should be posting as much as you can(as long as its genuine high quality content) to maximize potential reach.

But honestly now that I reflect back, this has always been the case, there has never been a limit as long as you post genuine high quality content, theres no cluttering your followers feed, they come to the feed for the content, they want to consume it! (Again as long as its good) if I’m following a tech page that makes cool videos on tech, I’m not going to care if they post 20 videos a day, if there good, i’ll watch!

So there’s your answer. Fuck Limits, break the rules. Produce awesome content and no one will care how many times you post a day.

p.s theres an underlying theme in all marketing questions… and that is, all this other stuff we talk about doesn’t really matter(well it does) BUT IT ALL STARTS AND COMES BACK TO THE CONTENT. If you have great content you can break all the rules! Create great content and things will fall into place, I promise.

Another P.s Some of the greatest content producing sites have horrible SEO(you know that thing in marketing that IS SO IMPORTANT), but still gain traffic. Why? Because the content wills it.

Which Fyre Festival Documentary is Better? Netflix or Hulu? | 2 Sides to every Story | Evan Reviews Everything

If somehow you missed the fiasco which was Fyre Festival when it originally happened back in 2007, I’m sure you have heard about it more in great detail this past week with the release of 2 documentaries, a Netflix Documentary called “Fyre: The Greatest Party that Never Happened” and a Hulu Documentary called “Fyre Fruad”.

We all had a laugh at rich millennial’s expense back in 2007 when they quickly realized their THOUSANDS OF DOLLARS luxurious getaway to Pablo’s Oscobar’s island for fine cuisine and top of the line musical performances with beautiful models and influencers was actually a SCAM. It was a huge cultural moment and dominated the social feeds with countless viral videos, pictures, and memes all poking fun at the “poor” rich kids.

As a festival goer I could perhaps feel bad for some of these people, but to me, these are the same kind of people(for the most part) that go to Coachella, because its fucking Coachella, they don’t go for the experience or music, they just want an instagram picture there and to be able to say they were there.

That being said, there are a lot of people to feel sorry for in this story. The locals of Exuma Point that were never paid, Fyre Fest staff never paid, Maryann Rolle who spent 50,000 of her personal savings to cater to the attendees and staff, Fyre Media Staff left with debt on personal cards, investors being lied to and losing millions and countless more.

So which one would I say is better and recommend?

Well both. For different reasons. I think you should watch both to get both perspectives.

The Netflix Documentary
  • Features alot of exclusive behind the scenes footage of the early stages of shitty planning leading up to the epic failure of Fyre.
  • Includes interviews from previous Fyre Team Members and people from Exuma Point that were directly affected.
  • The build up of hype for the influencers just to see that change so quickly is priceless
The Hulu Documentary
  • Goes more into depth about the leading up to Fyre Fest, as well as an interesting look at financial specifics in which Billy was committing criminal offenses.
  • Includes interviews from an (ex) Jerry Media Employee that is quite a revealing look into the Media Company’s role in all of this, as well an interview from previous employees of Billy Macfarland, as well as an interview from Billy Macfarland himself.
  • With the Interview from Billy, he is asked some real legitimate questions about the fraud he was committing and the look on his face/delayed response really expose this POS as a pathological liar.
  • This documentary call’s Jerry Media out for their involvement, the statements made by the ex-employee paint a different picture than that painted by Jerry Media in the Netflix Doc(I wonder why? See below)

Things I don’t like about these Documentaries

The Netflix Documentary
  • This documentary was produced by Jerry Media, and while they don’t paint themselves to be saints, they try to neglect some of the responsibility by putting it on the Fyre Team.
The Hulu Documentary
  • Hulu paid Billy Macfarland for his interview.

My final thoughts on Billy,

He is not remorseful and he doesn’t see anything wrong in the things he has done. Doods a POS. The whole thing was a scam from the get go. And he knew it.

the worst thing about these fyre fest documentaries is that the very scammers responsible for Fyre Fest are profiting from them.

#FUCKfuckjerry

Its all very interesting from a marketing stand point. The whole story is a testament to how powerful influencer marketing really is.

I wonder how many brands will want to partner with Jerry Media after this. In the netflix doc (that they produced) they laid it all on the FYRE team, which when i watched at first I believed them because i have had clients like they were describing the Fyre team to be.

Then after watching Hulu’s it became apparent that they knew much more than they led on in their doc.

If my agency was marketing something like this and we started to figure out what was going on/being asked to filter negative comments, I would have backed out and told the public exactly why.

They were posting up until the day of… trust me those fuckers knew, they should have did what was right but it seems like they thought they were going to be the exception when it came to getting paid. Which they weren’t, so now they can play victim too! oh and they can also donate to the go fund me page to try and save some face.

if they really felt that bad, why not reach out with that money to that lady sooner, why wait almost 2 years untill 2 documentaries make you look bad to give her back what is hers?

I bet if these documentaries were never made, they would have NEVER gave that woman money back.

The netflix documentary and them donating that money is PR STUNT, their way of saving face.

i would recommend watching both for different reasons though, each one features exclusive interviews, and you can better compare the conflicting talking points, and watching both gives you better insight over the whole story.

Just so crazy that something like this could happen the way it did. The power of influencer marketing is astounding.

https://escapingfinlandia.com/2019/01/21/which-fyre-festival-documentary-is-better-netflix-or-hulu-2-sides-to-every-story-evan-reviews-everything/

So, Whats the take away?

The power of influencer marketing. Im a digital marketer so you know I was gonna go there! But seriously, how could they pull something like this off!? Well, all they had to do was make a bunch of influencers believe it was real and post about it. Thats about it lmao.

There is a GoFundMe for the lady who spent her life savings catering for the Staff and attendees.
https://www.gofundme.com/exuma-point-fyre-fest-debt

Celebrities need to take notice of Will Smith | Why has he had so much success on Social Media?

I’m not sure who whispered into Will Smith’s ear(I think it was Ellen) and convinced him to check out a little thing called SOCIAL MEDIA. But boy are we glad they did! Will Smith has been on the Instagram Platform for a lil more than a year now, and in that time he has managed to gain 27.1 Million Followers and has thrusted himself back into the culture thru the social platform.

With only a year on the platform compared to other profiles that have been around for multiple years, one could boldy say that Will Smith has one of the most rapidly successful accounts in recent social history.

But what makes him so successful on the platform? Is it the fact that he’s Will Smith, well yes, but theres more to it than that.

Yes he’s a famous actor and people want to see his life, for those who don’t know Will outside of movies, may not realize the real life will is an incredibly profound, intelligent, open minded, person with a whole lot more to offer than just movies.

Thru his page he has shared various tidbits, funny moments, jokes, raps, performances, motivational speeches, family moments, etc… but no matter what he is posting, he is always will, and he’s geninuenly having fun with it.

And thats his secret.

Now-a-days everyone and their mother is trying to get something out of Social Media, but how about trying to contribute to the platform without expecting or even wanting anything back. Have you ever noticed that a lot of Self Proclaimed “Influencers” profiles look like shit(fake personality, low quality content, lacking), yet one of your friends personal accounts who doesn’t “try” at social media is wildly successful? I notice it all the time. It’s because your friend who doesn’t “try” is being genuine, real, or as the kids like to say, keeping it 100.

Most people/influencers that try to use Instagram to grow a following end up failing because there goal is to be famous and they try too hard and they stop being themselves and they start being what they think it takes to be an “influencer”. It becomes a very selfish thing very quickly that hinders you from providing real value to users thus never creating a community. People see thru bullshit.

Will had the luxury of already being “on” by the time he created his page, he didn’t have those worries, he could just be himself, but others, just as famous as him, are not doing as well as he is, and some of them have been on the platform much longer than him. Why?

Like I said, Will is having fun with it, I don’t think he had any ulterior motives when signing up for Instagram, I don’t think he thought he needed to get any more famous, and I don’t think he thought he needed more money thru paid partnership(tho it can never hurt), and sure he’s made a few sponsored posts and plugged some things for people close to him and things he believes in, but for the most part its free plugs. He’s incredibly genuine, which always goes a long way.

He also creates a lot of high quality content, and I’m not talking about the will smith content I’m talking about how it is captured, edited and published by his filmer Westbrook. Some pictures, BUT MOSTLY VIDEOS.

So what am I saying here?

Well, all of this was to re-enforce the idea that Creativity is King, and Content is Prince. You can be doing all the right things on social media, SEO and marketing wise. But if you have shitty content, you have shitty content.

So the best practice in which you should learn from Will Smith when it comes to running a successful social media page is:
HAVE FUN WITH IT. BE GENUINE/REAL. DON’T WORRY ABOUT POSTING THE RIGHT CONTENT THATS GOING TO GO VIRAL, JUST POST CONTENT THAT REFLECTS YOU AND THE COMMUNITY WILL COME. I PROMISE.

In other words, don’t expect for your Instagram page to make you famous, and it just might.
In other words, when you stop trying to create the perfect piece of content, is the moment it will form.

P.S To all celebrities, you need to get on your Will Smith Game, you have the funds to pay someone to follow you around to constantly document and then edit that footage into high quality content, if you actually run your page, thats great, your a step further than celebs who don’t, but take it a step further, start including more videos instead of just pictures, take it a step further, instead of just filming those videos in selfie mode on your phone, hire someone to film you (like I literally just said)..

Traits of a Successful Page
*Have Fun with it
*Don’t worry so much, Don’t try so hard
*Be you, genuine, real, tell your truth.
*HIGH QUALITY CONTENT
*Consistency

In the Digital Age of Influencers/Creators, FAKING CONTENT Is becoming more and more common

Click bait, fake thumbnails, fake videos, fake opinions, and trolling, all in the name of attention and likes.

I have been seeing an overwhelming trend of people faking content for views and likes. So much so I felt that I needed to write this post. I think it goes into the mental health and acceptance aspect of social media, people wanting attention and likes so bad, there willing to make a fake video.

LIKE WHY??? If you have the energy to go out and do that, you have the energy to capture/create high quality AUTHENTIC Content that will resonate with your audience so much more than all the hate and trolling you will receive on your fake content.

Lets break this down:

Click Bait

We all see this on a daily basis, Video Titles on Youtube and Facebook, Or article titles saying some OUTLANDISH or controversial shit, maybe something we know not to be true but still need to click it just in case, or maybe the old “man tries to hug a lion… you won’t believe what happens next”, you know something of that nature, now I don’t have a problem with this, but theres a difference between a factual descriptive attention grabbing title and a totally fabricated click bait title. Any way, like I said not as big of a deal as fake thumbnails, and definitely not as big of a deal as fake videos.

Fake Thumbnails

This is a huge pet peeve of mine, and when combined with a shitty click bait title I get even more pissed, like you will see a title that says “top 10 crazy animals you didn’t know existed” and the thumbnail will be some crazy ass photoshopped animal, and if your actually watch the video that picture isn’t even in the video.

Or you see the “10 things you missed” and something in the background is circled with an arrow pointing to it, I notice this on a lot of videos but I watch a lot of marvel videos so look at this one below, they straight up circle a wakandian soldier and did a zoom in crop effect and put kill monger in it with a title of “top 10 Easter eggs you missed in infinity war” like wtf LMAO, and then when you watch this clip they won’t even discuss the shit displayed in the thumbnail. To me this is a bad practice, you can have nice looking thumbnails without doing that shit. But still, all the things I’ve talked about so far have nothing compared to the next subject.

screenshot 2019-01-07 20.42.20

Fake Videos

I can not believe some of the fake content I am coming across, people are faking some rediciously stupid videos. Again, there doing this for likes, for attention. Its crazy.

Example 1: In this video this kid claims to be quitting marijuana and goes to throw it away in a dumpster, the only thing is in the video you can see the box in which he’s dumping it safely into within the dumpster.

Example 2: This made me even more mad then the 1st example, just because like, at least for the 1st example its something I could believe happening, this video is so staged, this kid goes on an adventure to search a river, in that river he just so happens to find like 5 iPhones, 3 cameras, bags with money in it, and all sorts of other shit thats in 1 foot of clear water, and none of the items were buried, so like, smh. I just don’t get why people do this shit, lol.

I’m aware these videos can not be embedded, click the “Watch on Facebook” to view them.


In conclusion: Don’t Fake Content Kids! It’s not a good look.

Digital Clinic | Digital Lifestyle Blog